Hack ChatGPT. Learning how to make the right queries for use in marketing

Already stopped panicking about the fact that ChatGPT will force it out of the profession? Then let’s learn to use the digital slave to our advantage. As they say, artificial intelligence will not replace you – you will be replaced by a person who knows how to use AI effectively.

[Статья подготовлена совместно с Николаем Скороходовым, клубом «Точка Кипения» и командой проекта «был бы ты человек»]

Basic principles

“I make a request, and he gives out garbage – I also have intelligence!”

Our world is such that even artificial intelligence gets its share of hate on the network. But before you indulge yourself with the idea of your own superiority over a soulless machine, make sure that you give the program a quality request.

The principle of “garbage in, garbage out” works not only in computer science. You will get a vague answer to a poorly formulated request.

What is a well-formulated request?

The task for AI should be set specifically, with maximum detail and a minimum of water. The better you understand why you are making a request, the more valuable information you will receive.

Your request must be:

Specific, concise and unambiguous
Goal oriented
With description or examples

This is a joke version of the GPT chat that I generated to make you laugh. In fact, our dialogue showed that AI “this world is already absolutely clear.” And the message looked like this:

How can ChatGPT help reduce marketing costs?

Content Creation Automation

ChatGPT can create unique content for your website, blog, email newsletters, and social media, which can greatly reduce copywriting costs. With the current level of development of artificial intelligence, this tool will not completely replace authors, but it can increase the efficiency of creators: generate ideas, offer advertising options, collect information about the target audience, do research on the topic, structure information, etc.

Automation of communication with customers

ChatGPT can be integrated into chatbots to stay in touch with customers 24/7. The artificial intelligence system will handle the answers to frequently asked questions and provide information about the product. AI can also be used to process standard customer requests, freeing up employees to take on more complex tasks.

This technology can help create a personalized experience for the customer, such as personalized recommendations and dynamic ads, based on the user’s profile and previous searches.

ChatGPT is also implemented to interact with site visitors and collect contact information, which can streamline the process of compiling a database of potential customers.

Market research

ChatGPT can help you better understand the target audience: who they are, what they do during the day, what are their incentives to buy a product, what causes objections, etc. The use of an AI assistant in the process of compiling analytics will significantly reduce the time for working with information.

Learning to use AI effectively

There are several life hacks that will help you get the most relevant answers from ChatGPT.

1. Use English

Chat supports communication in any language, but gives the most detailed and accurate answers in English. If you do not speak a foreign language, you can use a translator – this also works.

2. Ask leading questions to get specific

Break your problem into several steps and move from the general to the specific, otherwise you will get a generalized watery answer without any specifics and reference to the facts. For example, if you are writing an article, then ask ChatGPT to first plan the text, and then ask questions about each paragraph of the plan.

3. Give examples

If you need to generate scripts, tasks or cases according to a certain formula, then attach an example to your request. This way you are more likely to get what you need.

4. Specify the style

In order for ChatGPT not only to write the text for you, but to do it in a certain manner, please indicate your wishes in style in the request.

What is the style of the text?

Informational, artistic, scientific, etc.
Figurative, tragic, sarcastic, ironic, etc.
Style of a famous person: Pushkin, Louis C.K., Tolstoy, Carroll, Lavrov, etc.
Character style from a book or movie: Matroskin, Harry Potter, Oblomov, James Bond, etc.

5. Highlight keywords

To focus AI attention on the most important details, highlight them with square brackets.

Correspondence in ChatGPT is communication. When communicating with artificial intelligence, strive to express your thoughts as clearly as possible. Imagine that you are talking to a foreigner who knows your language at an intermediate level. If you don’t get what you want in your response, think about how you can best phrase your request and what context you need to provide. And may this world become absolutely clear to you!

What is your experience with ChatGPT? Do you already use the tool at work or is it easier without it?