I feel Brave: new anonymous search is open to everyone

Search for Brave was announced in march this year, when Brave bought Tailcat, and since then, more than 100,000 users have participated in the alpha testing program. Brave recently surpassed 32 million monthly active users, and Brave Search is the most recent of our tools, responding to millions of users looking for alternatives to data-driven corporations.

The new search is available in beta in all Brave browsers (PC, Android, iOS) as one of the search options along with other search engines, and it will become the default search engine in our browser this year. Our search engine is also available in any other browser via a hyperlink search.brave.com

Search engine Brave differs from other search engines as it uses its own index and follows its own principles:

  1. Anonymity: we do not track user actions and do not create their profiles.

  2. The user comes first, not the advertising and data industry.

  3. Independence: Brave has its own index for anonymous responses to frequent queries that does not need third-party providers.

  4. Choice: We’ll soon be providing a choice between ad-free paid search and ad-sponsored search.

  5. Transparency: no secret methods and algorithms that affect the search result. We will soon provide open source ranking models curated by the community to ensure diversity and prevent algorithmic errors and censorship.

  6. Seamless: Best-class browser-search integration without compromising anonymity, from personalization to instant results that pop up instantly as you type.

  7. Openness: Brave search will soon be available to other search engines.

“Search Brave is the most anonymous and only independent search engine that gives users the control and confidence they want to get away from large corporations,” said Brendan Icke, head and co-founder of Brave. “Unlike older search engines that track and profile users, as well as newer search engines, which are mostly wrappers for older systems and don’t have their own indexes, Brave search provides a new mechanism for getting relevant results using a community-built index. while maintaining anonymity. Today, search engine Brave is filling an obvious niche in the market as millions of people have lost confidence in the surveillance economy and are actively looking for solutions to keep them in control of their data. ”

Search Brave uses its own index while maintaining a completely anonymous search, it transparently ranks results, and integrates with a private browser on PC and mobile devices. That is, it provides independence and anonymity, which are not found in any other browser. Detailed comparison of our search with other systems here

Our new search includes the industry’s first search independence metric, showing the proportion of results sourced exclusively from the Brave index. This metric is calculated anonymously in the client’s browser, as we do not profile users. Users can use it to check the independence of search results, as well as to see how the results are generated from our own index, and whether third-party data has been used for the results on the long tail if we are still building our index. So, Brave search will answer most of the queries, which will be reflected in high indicators of the independence metric. But for some features (such as image search), Brave search will return Microsoft Bing results. This will prevent Bing from damaging the user, but will reduce the independence metrics.

As already said, transparency is a key tenet of Brave, and we will provide a global metric for Brave search independence across all queries that will be publicly available to show how we are moving towards total independence.

Brave search independence metric
Brave search independence metric

To build a truly independent alternative to tech giants, Brave decided not to rent an index from Google or Microsoft, as other smaller search engines do, but to build its own index. Brave Search includes anonymized community contributions to improve and refine results. However, there are queries and specific search areas (such as image search) for which our results are not yet relevant enough – in such cases, we will use various APIs before we can expand our index. Brave’s search independence metric is a progress indicator, and our goal is to achieve greater independence and quality without compromising the privacy of our users.

At the current beta stage, search is ad-free, but in the future we will be doing both ad-free paid search and ad-sponsored free search. We will also look at the possibility of embedding BAT rewards for viewing ads, as we do in Brave Ads browser ads.

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