How web design will change in 2024 and what web designers should study to remain a sought-after specialist

Designers are among the first to follow trends, create them and follow them. Web designers are no exception. Everyone wants to be on the wave, create high-quality illustrations and relevant websites. Therefore, following trends is already a necessity, which allows you to become a sought-after specialist. We discussed with web designer Activica digital production, an expert company in web development, Maria Simonova, how web design will change in 2024 and what designers should remember.

Maria Simonova

Designer Activica digital production

Web design is constantly evolving, reflecting trends in the design world. While Pantone announced the main color of 2024 – it was 13-1023 Peach Fuzz, a delicate peach – there is a trend in website development for bright accents. CTA (call to action) and important messages are highlighted in bright colors, encouraging visitors to stay on the page and take the desired action. And gradients increase the attractiveness of interfaces and corporate identity elements.

Bright colors attract the user's attention

At the same time, the popularity of minimalist design continues to grow. The emphasis in website web design is on important elements and ease of perception by the user – this is supported by unusual fonts and bold compositions to highlight content. A minimalistic website immediately provides the user with the necessary information.

Minimalist design example

UX (User Experience) – User experience design is becoming the main focus and has no plans to deviate from being on trend. This constant trend will probably always be relevant. After all, capturing the attention of site visitors is not so easy, and if at first glance the site is visually attractive, but in fact is inconvenient, then all efforts are in vain.

User-centered web design, a deep understanding of user experience and interface design can help create user-friendly and intuitive websites, attract more leads, increase traffic and increase conversions.

User-centered web design

We have only 5 seconds to convince the user to stay on the site, and we must make it clear in every way – clear headings, images, animations – that the site will help him in solving his problem.

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UX is all about researching the needs and preferences of the target audience in order to create a personalized experience and ease of navigation.

The main thing is to convince the user

A widespread trend in all spheres of life is the use of artificial intelligence. AI is developing, services and web interfaces are appearing that, based on a text request, draw images, logos and websites in a minute. Many believe that everything is heading towards AI replacing designers. But in reality, AI can only help improve work efficiency so far.

Artificial intelligence does not know how to work with large multi-page websites and online stores, it does not know how to build logic, or create a consistent and interesting design in a corporate style. So far, all the results of using artificial intelligence are either templates (plugins in Figma) or inapplicably creative (Midjourney). To win the battle for relevance with artificial intelligence, it is enough to follow the development of AI and apply it to some tasks to speed up work. For example, removing the background from an illustration or creating an abstract image for posts. Even the plugin function in Figma, which is described above as a “template result,” can help you quickly make a prototype for testing or presenting ideas on the structure of the site to the customer.

AI use case

To sum it up, in order to remain in demand as a web designer in 2024, it is enough to notice trends and apply them when it suits the task, adapt to new technologies and constantly learn. Develop skills in working with new tools and frameworks, color composition and typography, and focus on user experience. But, most importantly, continue to design based on the customer’s goals, analytics and your own research, as well as user convenience.

Author: Maria Simonova, designer at Activica digital production