5 main trends among mobile applications in 2024
Technologies are developing by leaps and bounds, so it is important to be aware of all the changes around us. From mHealth apps to artificial intelligence, let's look at how and what trends are influencing the competitive mobile development market today.
Health apps (mHealth)
Expected, that by 2029 the mHealth market volume in the Asia-Pacific region (APAC) will reach $61.91 billion, and the average annual growth rate will be 24.22%. These figures are almost identical to the global market size last year. In Russia in this sector The popularity of smart devices is growing for remote health monitoring – their turnover should increase by 35% in the next two years (editor's note).
In terms of growth dynamics in the mHealth market, the Asia-Pacific region is now leading. There are difficulties in obtaining medical care in the region, and together with government support programs and the universal availability of smartphones, this opens up great opportunities for development.
But the popularity of mHealth is now spreading throughout the world. It concerns not only telemedicine, but also remote health monitoring and promotion of a healthy lifestyle. This could lead to changes in the global health system, making our common work in this area even more important.
E-commerce
In 2023, the mobile e-commerce market reached $2.2 trillion, which is 60% of the total e-commerce market. According to the report Adjust about mobile app trends, this year they are already expecting $2.5 trillion. The steady growth of sales through mobile devices confirms the trend of the main traffic moving from the web to mobile applications.
This change seems quite natural considering the convenience of mobile shopping. The development of AI, improvements in personalization, search engines and the use of augmented reality in this sector are also expected to have a positive impact on overall sales.
Video and photo editors
in 2023, the global market for video editing services will reach $656.8 millionand for photo processing – $345.2 million. The growth of this segment is provoked by generation Z with its habits and need for vibrant, varied content.
Thanks to platforms like TikTok and YouTube, video content has become more accessible than ever. Modern smartphones offer superpowers for high-quality shooting and content creation from idea to publication. Combined with the functions of mobile applications, the result is an ideal combination that covers all the needs of users when working with media content.
The use of artificial intelligence in this area creates space for the emergence of new functions and the development of existing ones. It is worth noting here the incredible capabilities of video and photo processing, voice and subtitle generation, creation of filters and animations. So in 2024, the development of mobile video and photo editors will only accelerate.
Fintech
Last year, the volume of the global fintech market reached $294.4 billion, and this is expected to reach $340.10 billion. In the second half of 2024, the macroeconomic situation may change due to lower interest rates. This could lead to a surge in funds and create demand for new and improved solutions across fintech – especially in digital payments, investing and blockchain technology.
Mobile apps are important tools in this growing segment. Users appreciate their convenience: built-in security features, seamless online payments and ease of financial transactions.
AI is taking fintech even further. Identifying a fraudster, connecting smart customer support and credit scoring is no longer difficult for businesses. The user experience is also becoming increasingly seamless, which directly impacts customer satisfaction.
Artificial intelligence
Of course, we can’t do without AI. According to various estimates, the artificial intelligence market will be $738.76 billion by 2030. The biggest piece of this cake will be machine learning – thanks to ChatGPT, which has excited this segment and the entire market as a whole.
AI is already being actively used in many industries, including mobile applications. It has a direct impact on development and indirect impact on the above-mentioned industries – mHealth, e-commerce, fintech, photo and video editors. Thus, AI is at the forefront in terms of potential for the coming years.
“The world's first trillionaires will soon appear. These people will master artificial intelligence and find ways to use it that we could not even imagine,” says entrepreneur Mark Cuban.
Already this year we can witness the birth of such new ideas. So don't be surprised if artificial intelligence soon becomes most popular technology.
Conclusion
Looking at mobile app trends in 2024, the connection between technology and user needs is becoming increasingly sophisticated. What was understood as a growth strategy in startups has become rather a necessary minimum for “survival” and development among all these trends in the market.
The challenge for entrepreneurs now is not to try every new technology, but to be creative with them and turn them into concrete solutions in response to changing user demands. We hope that the analytics we collected in the article will become not only a subject for thought, but also a pretext to action, inspiration for change and innovation in the context of mobile applications.
These days, simply following trends may not be enough. The idea of how to win part of the market is just the beginning of the journey. No matter how brilliant an idea may seem, without practical value it will remain just an idea. The key to success is turning it into a business that fits into the market. The most important stage in creating a new product is its rapid testing, analyzing the results and working on errors. The world is rapidly evolving, people's expectations are changing, and this means that the conclusions made yesterday may no longer apply today.
PS You can find more news from the world of mobile development in Telegram channel of Sasha Vorozhishchevhead of iOS and Flutter directions at AGIMA.
