which is better to choose?

In this article, we will analyze which platform is better to create a website on – Tilda or WordPress. Often, customers do not realize the difference between the Tilda constructor and a full-fledged WordPress content management system. Each of these platforms has its own advantages and disadvantages and is capable of solving certain goals. In the article I will tell you about the pros and cons of platforms and how not to get x2 at the cost of development.

Hi all. My name is Tolstenko Alexander. I am a private SEO specialist. I have been working in the development and promotion of business on the Internet since 2009. For more articles, see profile. habr.

At SEO consultations, at noon, owners often come with sites made on Tilda. When you ask why they chose this builder, and not any other of the top CMS, most often I hear the following answers: they recommended it, they said that it would be the best fit, one of the popular platforms, etc.

Of course, such answers are wonderful, but it’s not clear what kind of specialist recommended making a site on Tilda, did he ask the customer if he needed SEO?

When they come to me for a consultation, I always find out what functionality is needed on the site and what channels they plan to use to attract traffic. Only after finding out the details, I give recommendations on which CMS is better to create a site.

In short, how to make a site on Tilda or WordPress

For SEO, I will do it myself on WordPress or any other popular platform.

Why?

The most important answer:
A site on Tilda is not very suitable for SEO promotion due to the limitation of the box – sooner or later you will have to transfer it to WordPress or another management system, and this is almost x2 in development cost (detailed answer in pros and cons).

Also:

1.) The price and development time for the development of a landing page or a multi-pager will be +/- the same. (until they draw the prototype, design, coordinate everything and tighten +/- it will be the same in both cases)

2.) WordPress functionality is much more than any builder (Tilda, Craftum, Flexbe, Creatium, etc.)

3.) No “boxed” restrictions like in constructors – do whatever you want

4.) If you need to change some type block, then you will not need to shovel all the pages and add it manually to each page

5.) One-page landing page on WordPress can always be turned into a multi-page resource for SEO promotion

If you are not convinced by these points, read on what kind of content management systems they are, what pros / cons they have and what other experts recommend.

What is WordPress

WordPress (WP) is a complete content management system (CMS) with open source code (you can modify it for yourself). More than 50% of the Internet resources on the web are made on WordPress. It is easy to learn and very convenient. On it you can do projects of any complexity.

For WP, there are many templates and modules that allow you to do it in 1 day without programming knowledge (whether it will solve SEO problems is another story). If the free functionality is not enough, you can always expand the functionality with paid themes, modules, or add it manually.

What is Tilda Publishing

Tilda Publishing is a closed source website builder where you can quickly make a landing page or a business card site using ready-made blocks or templates in 1 day.

Which platform is suitable for what purposes

It is important to understand: Tilda is a constructor, and WordPress is a complete content management system that can be customized to your requirements. Both CMS are positioned as tools that allow you to create any site, but there are nuances in terms of functionality and capabilities.

WordPress – for creating resources of any complexity, with any functionality.

PS: It is also suitable for:
1.) Launching paid advertising (context, target)
2.) SEO promotion (to attract shareware traffic from Yandex/Google search results)

Tilda — for creating landing pages, promo pages for events, business card sites for companies, small online stores, educational projects (infobiz) and services.

PS: Sites on Tilda are most often suitable only for launching paid advertising. With SEO promotion, there are a lot of nuances due to which it may not be on the first page of the search results. If it is, then most often this is an exception to the rules.

Zoom options

WordPress is one of the most popular CMS in the world and offers many options for scaling the functionality of the site.

In general, its flexibility and the availability of various plugins and tools allow you to create sites with a wide range of features and capabilities to solve different problems.

If you make a one-page landing page on WordPress, converting it into a multi-page site with non-standard functionality is not difficult.

On Tilda, doing something large-scale and with non-standard functionality will not work.

The platform has a limitation of “its own box” (functionality) + there is also a limit on the number of pages (500 pages per project, products and articles are not included in 500, the limit is 5000 for products) + For normal operation, you will have to buy the Personal tariff, otherwise you you will not be able to attach your domain to the platform.

What conclusion can be drawn

If you need to do something non-standard, you don’t want to depend on the capabilities of a boxed product, SEO will be one of the important channels for attracting traffic for you – it’s better to make a website on WordPress.

If you need to quickly make a website to solve simple business problems, use Tilda.

Comparison table between Tilda Publishing and WordPress

Characteristic	WordPress	Tilda Publishing
Development speed	++	+++
Ease of use	+	+
Platform cost	CMS – Free, but you have to pay for – hosting (from 2.500 per year), – domain (from 500 rubles per year)	from 500 rubles / month when paid for a year (12 months * 500 rubles = 6000 rubles if paid by one check. If not – 750 rubles monthly)
Website development cost	from 30.000 rub. on a template or elementor constructor, from 60.000 rub. – individual without a crooked code	from 40.000 rub.
Technical limitations	No	There is a limitation on the functionality and the number of created pages
What types of websites can be made	Any, any complexity	Any, but not any complexity
Zoom options	Unlimited by engine	Limited by the possibility of “boxes”
SEO promotion	+++	+
Site Ownership	Site with all files, completely yours	The site is NOT yours, there is no access to the source files
Using your domain	Yes	Only on Personal and Bussines tariffs
Uploading files to the site	Yes	No

So what is better to choose – WordPress or Tilda

The choice is up to the customer.

I recommend that you start from the solution of the tasks.

If the target is:

1.) Quickly test a niche through paid advertising or create a business card website – you can choose Tilda, although on WordPress you can make a site on a template in one day

2.) SEO promotion + paid advertising and other types of traffic – WordPress or any other full-fledged cms.

Knowing the processes of creating sites in web agencies and freelancing, most likely in terms of design preparation time, its coordination, improvements and cost of services – launch and development cost +/- will be approximately the same. Only in the first case – a box, in the second – a flexible site engine.