Telegram Launches New Dating Service Swipy

The new dating service SWIPY has become available to all Telegram users. SWIPY is aimed at the mass user and offers viral mechanics and cryptocurrency rewards.

Registration in SWIPY is done via Telegram, which ensures data protection and convenience for users. Viral mechanics and the possibility of earning money make SWIPY a competitive product in the dating app market. The Like-to-Earn mechanic encourages active participation, especially among the female audience.

The project was created by Eldar Khairutdinov and Ekaterina Soboleva. Eldar previously worked at Kaspersky Lab and, as the executive director of Sber, headed the Gamification cluster, and is the founder of the Fanton and Bcoin2048 projects with a total audience of over 6 million users. Ekaterina, the founder of the TON-based development studio, is actively developing projects in GameFi and SocialFi. Their joint work led to the creation of a unique Swipe-to-Earn mechanic integrated into Telegram. The co-founders of SWIPY were CTO Pavel Kylosov, who previously worked at Kaspersky Lab and Sber, and Dan Marzaganov, one of the largest Telegram administrators.