new button on iPhone 16, hearing aid function on AirPods, movie camera on iPhone Pro

The day before, a major presentation of new technology from Apple was held live. Tim Cook's team showed new models of iPhone, AirPods headphones and smart watches. A separate block was dedicated to Apple's own AI model – Apple Intelligence. But the company focused on the iPhone 16 Pro camera. According to them, this is the most powerful smartphone they have ever released.

Apple Watch Series 10

The new Apple watch, according to Tim Cook, is the thinnest in history. At the same time, the model also has the largest screen. This will allow you to see bOlarger text fragments, and at the same time respond to messages faster – typing on such a screen will be much easier. In addition, the corners are slightly more rounded in the new version. Also, the screen in Series 10 is 40% brighter so that you can look at it from any angle.

The watch has a powerful speaker built into it, allowing you to listen to music and podcasts without headphones. Built-in AI can improve your voice or decipher a message. You can also dive with the watch — it can withstand immersion to a depth of 50 meters. The case itself has become 10% lighter. The watch charges to 80 percent in 30 minutes, which should be enough for the whole day.

The gadget will also notify the user if sleep apnea is detected. The watch will record a short-term cessation of breathing and send a corresponding notification. In addition, it will be able to detect signs of atrial fibrillation and simply remind the user to take medication when necessary.

Price: from $399, on sale September 20.

Apple Watch Ultra

The Apple team considers this model of watches ideal for athletes. First of all, because of the improved GPS, which allows you to accurately record the distance covered or the distance of a run. In addition, the watch has a large number of other functions for runners. For example, it measures the pulse, sets the pace and even creates a training schedule so that the user understands when to push harder and when it's time to rest.

The presentation showed a new design of Watch Ultra – now they are available in matte black. In addition, they showed new straps that will be comfortable for athletes in a variety of circumstances.

Price: from $799, on sale September 20.

Apple AirPods 4

The new headphones have an H2 chip, which was previously used only in the Pro model. Now they support spatial audio and “provide a unique immersive experience.” They will be available in two versions: with and without ANC active noise cancellation technology.

AirPods 4 also let you control Siri with head movements: if you nod, she'll take it as “yes,” and if you shake your head, she'll take it as “no.” Music will automatically be muted during a call, so you don't have to turn it down or off manually. The size of the headphone case has been slightly reduced.

The headphones will work for up to 30 hours without recharging.

Price: from $129, on sale September 20.

AirPods Pro 2

AirPods Pro are becoming more caring towards human health. They have a built-in hearing protection function: it will limit the sound volume. In addition, the headphones can also be used as protection from external factors. For example, in noisy rooms.

You can also use headphones to conduct hearing diagnostics so you can see a doctor in time. A special application on your smartphone will help you with this, offering to take a hearing test. And the data you receive can be stored in the Health application or sent to your doctor.

But the main function of the new AirPods Pro is a hearing aid. Once the headphones pass all the necessary medical tests, they will be used by people with moderate hearing loss.

iPhone 16

The new iPhone is presented in five colors – from black to pink. The screen of the basic version is 6.1″, the screen of the Plus version is 6.7″. A new feature is the Camera Control button on the side. With it, you can instantly turn on the camera, take a photo, start video recording, zoom in or out.

The camera has a macro mode, and the gadget will automatically remove wind sounds from videos. Videos can be shot for Vision Pro. The main camera is 48 MP, the second module is a wide-format 12 MP. The screen brightness has been increased to 2000 nits, so that it can be seen even in the brightest sunlight.

The Action Button, which can be customized to suit your needs, has also returned to the case. According to Apple representatives, the new model will work 30% faster than the iPhone 15. It will be possible to launch adapted AAA games from it. The devices use the A18 processor.

Price: from $799.

Apple Intelligence

Apple's artificial intelligence is based on several AI models at once, and works largely thanks to the A18 chip. AI will adapt to user behavior and constantly learn, while personal information will always remain on the device – Apple will not have access to it.

AI will help sort letters in the mail, rewrite or write a text from scratch, find the necessary photo in the gallery by description. It will also allow generating pictures, generating emoji by prompt. If you do not want to read a long text, AI will make a short summary. AI will also help find an item in a store by a photo.

Siri will become smarter thanks to AI, and will recognize even incorrect commands. It will also be able to book a plane ticket or show a restaurant menu if you point the camera at a sign. Apple Intelligence will be tested in October in English.

iPhone 16 Pro

The presentation ended with the iPhone 16 Pro model. The basic version has a 6.3″ screen diagonal, while the Max version has a 6.9″ screen diagonal. They said on air that the new Pro is 15% faster than the previous one. They also said that the gadget is a record-breaker in terms of battery life. And in general, they emphasized several times that this is the most powerful smartphone they have ever released on the market. It runs on the A18 Pro chip, and the device has 16 neural cores.

Particular emphasis was placed on the camera, emphasizing that it can even be used to shoot movies or clips, including in 4k 120 fps. The camera has a 5x zoom and several cinematic filters. Sound can be recorded even in studio quality, and the voice in the video can be separated from background noise.

Price: from $999, on sale September 20.