How can UX patterns help you increase conversions on marketplaces without cost?
Marketplaces are becoming increasingly popular among both consumers and entrepreneurs. They offer a unique opportunity to bring together buyers and sellers on one platform, creating a conducive trading environment. However, to compete successfully in this space, you need to provide a high level of user experience (UX) that drives conversion. Here I will post a list of the best examples of UX patterns in popular services that can help the user achieve any goal.
Clear and intuitive navigation menu
An effective navigation menu is the cornerstone of the marketplace user experience. Its correct design allows users to easily and intuitively navigate the site and quickly find the necessary sections and products. The navigation menu should be simple and easy to understand for users. Avoid unnecessary complexity and unnecessary detail by focusing on core product categories and subcategories.
Amazon: Simple and effective category menu, allowing users to easily find the products they need.
eBay: Flexible menu divided into main categories and subcategories, making it easier to navigate the site.
• Alibaba: Multi-level menu with a wide selection of categories and subcategories, providing the user with a complete picture of the product range.
Personalized recommendations and filters
The integration of personalized recommendations and a variety of filters is becoming a key factor in ensuring the user experience of searching on the marketplace.
The personalized recommendation mechanism is based on an analysis of the user’s preferences and history of interaction with the platform. By recording items viewed, categories preferred, or purchases made, the system offers users personalized recommendations. And filters allow users to refine search results according to specific criteria, such as price, brand, size, color and other product characteristics. This allows users to quickly narrow down the selection and find exactly what suits their requirements and preferences.
Netflix: Recommendations of films and TV series, adapted to the tastes and preferences of each user.
Spotify: Personalized playlists and music recommendations based on tracks and genres you listen to.
Simple and fast ordering system
Complexities in the checkout process can discourage users and reduce conversions. Therefore, it is important to simplify this process as much as possible for the successful completion of the transaction. Taking into account the number of steps (this will reduce the risk of giving up at the last moment), clear instructions and prompts, and visual confirmation after each completed step will help users feel progress.
Feedback and user reviews
We must not forget how much influence user reviews have on each other. A well-developed section with reviews and recommendations from other people can significantly influence the buyer's decision. Also, the opportunity to leave reviews and rate a product or service promotes trust in the marketplace.
Conclusion
Understanding user needs and creating a convenient and pleasant interface for them helps to attract and retain your audience. Which, of course, contributes to business growth. But remember that constant testing and optimization of the finished UX are the main steps towards the success of your marketplace after launch.
Feel free to see what others are doing. Sometimes patterns you've seen from your competitors can give you great ideas. But remember to keep your marketplace unique to grab the attention of your audience and stand out from your competitors.
