eNPS (Employee Net Promoter Score) and employee loyalty
Borrowed from the Net Promoter Score concept used to measure customer loyalty, this indicator is adapted to assess how likely employees are to recommend your company as a place to work to their friends and family. The question at the heart of eNPS is: “How likely are you to recommend our company as a place to work to your friends and acquaintances?” responses to which are rated on a scale from 0 (not at all likely) to 10 (very likely). Employees giving ratings of 9-10 are classified as “promoters”, 7-8 as “neutral”, and ratings below 7 indicate “detractors”.
Measuring eNPS is important for several reasons. First, it allows companies to determine the level of engagement and loyalty of their employees, which directly affects productivity, quality of work and, ultimately, customer satisfaction and business financial results. Second, regularly collecting and analyzing eNPS data helps identify challenges and opportunities to improve the work environment and company culture, helping to create a healthier and more supportive environment.
This article will be of interest to HR specialists, managers and company leaders who seek to improve the engagement and loyalty of their employees. We'll show you how to properly measure eNPS, interpret the results, and use them to develop your corporate culture and improve overall business performance. In addition, let’s imagine how the Testograph service can become an indispensable tool in the hands of HR specialists for creating, conducting and analyzing eNPS surveys. Reading this article will give you practical advice and unique approaches to managing employee loyalty, allowing your business to reach new heights.
eNPS value for a company
The importance of eNPS to a company cannot be overstated, as it has a profound impact on many aspects of the business, from employee retention to overall productivity and team climate.
Impact on employee retention
Retaining talented employees is a key factor in the success of any organization. A high eNPS indicates that employees feel valued and included in the company's processes, which significantly reduces their desire to look for work elsewhere. On the other hand, low eNPS may signal problems in the company's culture or management, which increases the risk of top talent leaving.
Impact on productivity
Employee loyalty and engagement have a direct impact on their productivity. Employees who value their belonging to the company are more motivated to contribute to overall success, take initiative, and work effectively toward achieving goals. Companies with high eNPS often experience higher overall efficiency and better financial performance.
Influence on the atmosphere in the team
A positive corporate culture and a healthy team environment are fundamental components of a successful organization. A high level of eNPS promotes an environment in which employees feel supported, recognized and respected by colleagues and management. This, in turn, strengthens team spirit and promotes effective collaboration.
Case studies
Company with high eNPS: An organization where eNPS is regularly kept at a high level sees an increase in productivity of 20-30% per year. This is due not only to the loyalty of employees, but also to their willingness to actively participate in the life of the company, offering innovative solutions and improvements.
Company with low eNPS: Another company experienced high employee turnover rates of up to 40% per year, which correlated with low eNPS. This led to a decrease in overall efficiency, increased costs for recruiting and onboarding new employees, and the loss of important competencies and knowledge.
These examples highlight the importance of focusing on eNPS as a tool for improving business processes and creating a positive work environment. Using services such as Testograph to regularly measure and analyze eNPS allows companies to respond to challenges in a timely manner and actively work to improve the loyalty and engagement of their employees.
How to correctly measure eNPS using Testograph
Measuring Employee Net Promoter Score (eNPS) through online surveys offers companies a number of benefits. Online surveys provide convenience for participants, allowing them to respond anytime, anywhere. This increases the likelihood of receiving more accurate and honest answers. In addition, automating data collection and analysis greatly simplifies the process for HR professionals and managers, providing quick access to results and in-depth analysis.
Steps to create an eNPS survey in Testograph:
Registration and login to the Testograph system
Create a new survey
In your dashboard, select the “Create a survey” option and give it a name, such as “eNPS Survey”.
Setting up polling options
Set survey access options, privacy settings, and survey appearance to match your company's corporate identity.
Adding an eNPS question
Add a key eNPS question: “How likely are you to recommend our company as a place to work to your friends and acquaintances?” and provide a scale from 0 (not at all likely) to 10 (very likely).
Additional questions
For in-depth analysis, add additional questions to help understand the reasons for employee ratings and identify potential areas for improvement.
Setting up transition logic
If necessary, use the navigation logic feature to create conditions where respondents are directed to different questions based on their answers to the eNPS key question.
Publication and distribution of the survey
Publish the survey and distribute a link to it among employees through corporate email, internal communication channels or on the company page.
Analysis of results
Upon completion of the survey, analyze the received data directly in Testograph, using automatic analytics tools to calculate the overall eNPS and analyze additional responses.
To facilitate the process of creating a survey, Testograph offers eNPS survey templates, which can be adapted to the needs of your company. Using templates can significantly reduce preparation time and focus on analyzing results to develop strategies to improve employee engagement and loyalty.
Sample eNPS Survey Questions
The eNPS (Employee Net Promoter Score) survey is a powerful tool for measuring employee loyalty and their willingness to recommend a company as a place to work. The eNPS core question is complemented by a series of additional questions that help provide an in-depth analysis of the motivations and preferences of employees, identifying possible ways to improve the corporate culture and work environment.
eNPS Key Question
eNPS main question:
“How likely is it that you would recommend our company as a place to work to your friends and acquaintances?” (scale from 0 to 10, where 0 is not at all likely and 10 is very likely)
Additional questions for in-depth analysis
An open question to understand the motivation behind ratings:
Questions about specific aspects of the job:
“How satisfied are you with the work-life balance in our company?”
“How supported do you feel from your line manager?”
“How do you rate the opportunities for professional development and career growth in our company?”
Questions about corporate culture and atmosphere:
“How strong and open do you think the corporate culture in our company is?”
“Do you feel like part of a team in our company?”
Questions about well-being and job satisfaction:
“How would you rate your overall satisfaction with our company?”
“Do you have any suggestions for improving the workplace or processes in the company?”
How these questions help understand employee loyalty
Understanding the reasons for ratings: Open-ended questions help you understand why employees gave a particular rating, identifying both positive aspects and areas for improvement.
Assessment of specific aspects of work: Questions about specific aspects of the job can assess which elements influence employee loyalty, from work-life balance to development opportunities.
Measuring satisfaction with corporate culture: Questions about company culture and teamwork help assess how included employees feel in the company and its values.
Improving employee well-being: Questions about well-being and suggestions for improvement provide concrete ideas for action to improve employee satisfaction and engagement.
By using Testograph to create and analyze eNPS surveys, companies can effectively measure and improve employee loyalty, creating the foundation for a healthy and productive work environment.
Interpretation of eNPS results and actions based on the data obtained
Interpreting eNPS (Employee Net Promoter Score) results and following up on the data is key to improving employee engagement and loyalty. Understanding how to analyze these results and apply them to develop improvement strategies will help your company improve relationships with employees and create a more positive work environment.
How to analyze eNPS survey results
eNPS calculation: Subtract the percentage of detractors (employees who rated your company 0 to 6) from the percentage of promoters (those who rated your company a 9 or 10). The result will be your eNPS, which can range from -100 (all employees are detractors) to 100 (all employees are promoters).
Analysis of open responses: Carefully review the answers to open-ended questions to understand the reasons why employees gave certain ratings. This will help identify specific problem areas and opportunities for improvement.
Data segmentation: Consider segmenting your data based on different parameters, such as department, length of time at the company, or job level. This can help identify specific trends and issues among different employee groups.
Recommendations for improving eNPS and strategies for increasing employee loyalty
Development of an action plan: Based on the analysis of the results, develop a specific action plan to improve employee satisfaction and loyalty. This plan can include both short-term and long-term initiatives.
Improved communication: Increasing the frequency and quality of internal communications can help employees feel more involved and informed about what's going on in the company.
Focus on development and training: Offering additional opportunities for professional development and training can increase employee loyalty by showing that the company is invested in their future.
Improving corporate culture: Initiatives to strengthen company culture and create a more open and supportive environment can significantly improve eNPS.
Responsiveness to feedback: Show that you truly listen to employee feedback and take action to correct any identified issues.
Resources for Further Study
For a deeper understanding of analyzing eNPS results and developing effective improvement strategies, visit the guides and articles section of the Testograph website. Unfortunately, I cannot provide an active link right now, but you can easily find these resources by going to the appropriate section on the official Testograph website.
By using Testograph to regularly measure and analyze eNPS, and taking data-driven actions, companies can significantly improve employee satisfaction and loyalty, creating a stronger, more efficient organization.
Case Study: Successful Use of eNPS to Increase Employee Loyalty
Let's look at a case study from the software development company Alfa Innovations, which successfully used eNPS to increase the loyalty of its employees. This example will show how the correct use of employee feedback and the analytical capabilities of the Testograph service can lead to significant improvements in corporate culture and the overall atmosphere of the company.
initial situation
Alfa Innovations was faced with the problem of low employee engagement, which was reflected in annual employee satisfaction surveys. The initial eNPS was only +10, which was well below the industry standard. The company turned to the Testograph service to conduct an in-depth analysis of the current situation and develop a strategy to improve employee loyalty indicators.
Work process
Launching regular eNPS surveys via Testograph: The company began conducting quarterly eNPS surveys using the templates and analytics tools available in Testograph. This allowed Alfa Innovations to monitor the dynamics of changes in relationships with employees and quickly respond to emerging problems.
Analysis of results and implementation of changes: Each survey identified key areas for improvement. Based on the feedback received, the company implemented a number of measures, including improving working conditions, introducing professional development programs and strengthening communication between management and employees.
Re-evaluation and adjustment of strategy: The results of each subsequent eNPS survey were analyzed to assess the effectiveness of the implemented changes and adjust the strategy to increase employee loyalty.
Achievements
A year after starting to use Testograph for regular eNPS surveys, Alpha Innovations was able to significantly improve its eNPS score, bringing it to +45. Notable improvements include:
Reduced staff turnover by 25%.
Increase in overall labor productivity by 15%.
A noticeable improvement in the team atmosphere and the level of employee engagement.
Role of the Testographer
The testographer played a key role in achieving these results, providing Alpha Innovations with a convenient and effective tool for collecting, analyzing and interpreting feedback data from employees. Using Testograph allowed the company not only to accurately measure eNPS, but also to deeply understand the reasons for employee dissatisfaction, as well as track the effectiveness of the changes implemented.
This case clearly demonstrates how a systematic approach to measuring and analyzing employee loyalty using the Testograph can lead to significant improvements in a company's performance and strengthening its corporate culture.
Conclusion
Concluding our journey through the world of eNPS and its impact on corporate culture and overall company performance, we highlight the key importance of regularly measuring this metric. eNPS not only reflects the current state of employee loyalty, but also serves as an early indicator of potential problems in the team, providing the opportunity to quickly respond and make the necessary adjustments to personnel management and the development of corporate culture.
Using eNPS as a tool to improve employee loyalty allows companies not only to increase the level of satisfaction and engagement of their employees, but also increases productivity, reduces staff turnover and improves the overall climate in the team. This, in turn, leads to increased competitiveness of the company in the market and increases its attractiveness in the eyes of both existing and potential employees.
The Testograph service offers convenient and effective tools for conducting eNPS surveys, providing an integrated approach to collecting, analyzing and interpreting the data obtained. An intuitive interface, flexible survey settings, the ability to analyze results in real time and ease of integration with existing corporate systems make Testograph an ideal solution for companies seeking to develop and strengthen their corporate culture by improving employee loyalty.
