Custom clicks. Who clicks on Yandex ads for pennies?
There are many advertising campaigns with malicious click fraud, which is carried out by people, not bots.
Who are these people? Why do they click? How exactly does it work and how to combat it, further in this article.
I, Grigory Melnikov, have been writing bots for about 10 years. Now I'm tired of it and have created protection against them – my service KillBot. At the moment, it is actively used by marketers. Also, the operator of media advertising Uplify integrated us via API.
Clickbaiting – this is not a free pleasure: either you need to pay for a bot that is already ready to click, or you need to find such a bot yourself – which will take a lot of brain power and time.
It is much easier to click manually – to do this you need to give the task to other Internet users.
Microtask services
Microtask services — these are platforms where users can earn money by performing small tasks such as browsing the web, clicking on ads, registering, entering captcha, etc.
Below are examples of tasks that users create for clicking.
2₽ for leaving a SPAM request
The performer must first follow the link: https://id-z.ru/YA/i.php get a phone number that he will enter in the feedback form, then the user must go to the site with utm tags and leave a SPAM request.
1.15₽ per click on each of their competitors in the search
Example of completing a click task
At the beginning of the task, it immediately transfers to the search results with a pre-entered keyword. In the search, you need to find the site from the task and click:
After clicking, you must report and send a screenshot of the transition to the site – otherwise you won’t earn your 1.15₽.
Clicking on ads is legal
In service https://seosprint.net/ (available only via VPN) it says so – clicking on ads is allowed.
Microtasks in Telegram channels
Click tasks can also be received in telegram channels.
Below is a screenshot of the process of completing the task of going to the site from the search results:
To click competitors in search, you just need to select the option
This is how it is done in the service https://ipweb.ru . You need to enter the URL of competitors, a list of search queries and specify that you need an advertising click. The task will be completed by real users for money.
There are a lot of microtask services. In addition to web services, telegram channels – these are browser extensions for earning money, and software for installing on a computer. There must also be closed systems that you can't enter right away.
How to technically IDENTIFY custom clicks (motivated traffic)?
To distinguish motivated traffic from real traffic, you need to understand what behavioral pattern distinguishes real traffic from ordered traffic.
In real advertising traffic, the user visits the site – he can order a service, return to the search or close the site. This behavior is typical for the majority.
Motivated user must take screenshots of steps on the site to report that he has visited and other required actions. When the user takes screenshots, the browser goes into the background. This is what distinguishes motivated traffic from real traffic.
The screenshot request is processed at the operating system level, so this event is not available to the browser. However, the browser has access to the facts of activating and leaving the browser tab – this is the browser event that should be used to mark motivated traffic, since such events are more of an exception for real advertising traffic.
Two ways to distinguish motivated traffic:
1. In Yandex Webvisor the black marker is the marker of the tab leaving in the background. If there are many such visits (conversions) from advertising – it means that there is a motivated click in the traffic. Look at the example of custom traffic for the bankruptcy site:
2. Through my service KillBot. Kilbot defines motivated traffic by the number of site returns from the background. For pure advertising traffic, there are no such returns (in the vast majority of cases). In Kilbot, you can create an audience segment for such visits, and adjust the rates for this segment and similar ones “-100%”.
How can advertising systems combat motivated traffic?
Antifraud can detect patterns of similar behavior (return of the browser from the background) and if the traffic with the same behavioral patterns prevails, then clicks from such visits should not be taken into account.
IN the history of visits of different users who perform tasks will be the core of the same small (not popular) sites. First he went to the site from “Neftekamsk”, completed the task, then to the site from “Nizhniy Kuranakh”, etc. In real life, the chance of such a coincidence is zero. If the user clears cookies, then this is a clean user – he is immediately filtered.
How to make Direct take into account only real conversions?
Set a goal for a unique target lead using CallTouch. To do this, you need to install call tracking on the site. You connect the call of applications from the site via CallTouch. If the conversation took place, the number was unique, and the call duration was more than 30 seconds, then such a call will be considered unique target. After that, transfer the goals to Yandex Metrica and Google Analytics.
How to clearly identify a bot click using Device ID?
This is the last post in my telegram channel: https://t.me/KillBotRus . The next post will be about building a unique user ID without using cookies, so head over to my channelso as not to miss this interesting material.
