In a science fiction novel Three-body problem the writer Liu Qixin has an episode when the main character begins to see numbers with a countdown before his eyes. Nobody else sees it. Nobody knows what happened to him, and most importantly, no one knows what will happen when the countdown is reset. Almost going crazy with fear, the main character still understands that this was psychological pressure on him using alien technology. No, this is not a spoiler, and if you were looking for an interesting book in the genre of science fiction to read, then I recommend the book “The Problem of Three Bodies”.
If such technology existed in our modern reality, then with a high probability it can be assumed that it would be used for advertising, which was broadcast around the clock directly to our heads. Such devices have not yet been invented, but we are moving in the direction of more and more advertising. And starting from 2022, advertising will be broadcast from space.
Project “Constellation” from a Russian startup Avant space provides a unique opportunity to display advertisements in the night sky. For customers, this opportunity will cost $ 10 million. The project provides for the formation of a constellation of small satellites equipped with a laser system for projecting images in the night sky.
After signing a contract with the customer, Avant Space will manufacture the required satellite system within 24 months and ensure their launch into orbit. Such a group will operate for a year, showing the customer’s “banner” from space. Two dozen satellites flying in one group will line up in a certain image, clearly visible from Earth. According to calculations by Avant Space, space advertising will reach more than 1 billion people around the planet. Inhabitants of more than 130 largest cities will be able to see it.
As explained by the founder of Avant Space Anton Ossovsky, the price of $ 10 million is fair for the company, which will become the first client. “Further, the amount of impressions will be about $ 1 million per month. In fact, this is an investment that covers the cost of the satellites themselves (at least 20 of them are needed) and their launch into orbit. In addition to a significant discount due to the gigantic audience coverage, the first client will become a participant in an exclusive contract that implies placement in orbit for a whole year. And we assume that our annual revenue will be about $ 100 million per year, ”he said. “The cost still depends on the brand, the number of pixel satellites. One pixel, one satellite. If we are talking about “Coca-Cola”, then we need conditionally 100 such devices, and if we show “M” from McDonald’s, then we need 20. This is a completely different price, “he said.