10 Content Marketing Agencies for Financial Companies
Six months ago, I reviewed 24 content agencies for promotion in Russia and the world. Much water has passed under the bridge since then, and I came up with the idea of making narrower selections of agencies specializing in individual industries. I'll start with fintech.
Briefly the main conclusions and observations:
Reviews and big brands in the portfolio mean less than it seemed at first. If an agency has the Sberbank and Ozon logos on its website, this does not mean that the cooperation was necessarily long and successful.
Cases matter, but statements and figures from cases cannot always be verified. In my opinion, it is more important to have cases and publications with open, verifiable statistics. In cases on your own website, you can write anything and increase views and likes to whatever values you want. On external sites like Habr this is more difficult.
The quality of an agency's website and the quality of services clearly correlate. Agencies with quality websites tend to perform better.
The abundance of empty big words in agency communications (“clear minds,” “fiery hearts”) is definitely a red flag.
The lack of specialization in a small agency is a reason to be wary. A large agency may have employees with experience in different industries, but it is strange when a small agency takes on any topic.
If an agency is actively selling copywriting courses, the question immediately arises: how do you actually make money? On services to end clients or on courses? After all, why create competitors for yourself?
The age of the agency is secondary. Companies 10-20 years old may be inferior in all respects to a young agency with a more capable and energetic team.
The age of employees, on the contrary, is of great importance. Only people with experience can create deep content, especially in complex niches, and experience comes with age.
There are more agencies that can create content in foreign languages, but they are still few in number.
The agencies in the article are listed alphabetically.
Services in company descriptions only list those that are directly related to content marketing. As a rule, most agencies not only produce content, but also provide advertising services, and many also develop websites.
Agencies with too few content marketing cases were not included in the selection. Smmashing Media was able to find a case only for UBRD. IT-Agency is considered, although very expensive, to be a good agency, but on financial topics they only published the Delobank case, and even that without details.
If there is an inaccuracy somewhere in the text, write to me in a personal message and I will correct it.
Anna Denisova Native Advertising Agency
Agency has been operating since 2019 and focuses on Dzen content and native advertising. They position themselves as “a small agency with great expertise, we work only with Zen and know everything about advertising there.”
The site is made quite well, there are large clients in the portfolio, cases and reviews are available.
The agency’s Telegram channel has not been updated for a year and a half, and the founder has been living abroad for a long time. This is somewhat alarming: after living abroad for a long time, a specialist ceases to feel the market.
Clients:
Sber
Tinkoff
Tochka bank
Works:
Services:
Native advertising for bloggers
Targeting in Dzen
Social media management
Advertising in “Promo Pages”
Integrated Marketing
Palindrome
Content Marketing Agency Born in 2019 from the creators of Lifehacker and Tinkoff Magazine. The roots are visible at first glance: even the Palindrome blog is called “J-P” (“Palindrome Magazine”).
The agency team publishes the publications “Code”, “Dagger”, “VyIskali”, “Labor Defense”, “Opora”.
The agency's website is the most inconvenient compared to all its competitors. The portfolio has not been updated, it seems, since 2022, although the agency is clearly working.
Clients:
Alfa Bank
VSK
Works:
Services:
In simple words
Content Marketing Agency “In Simple Words” focuses on producing content for the media, blogs, social networks and search. The founder of the agency started in the media in the 2000s, later worked in VK and fintech companies.
The agency’s website is clear, there are cases with open statistics, services are described, and customer reviews are available.
The agency produces content not only in Russian, but also publishes it in English on foreign platforms.
Clients:
Mango
DeFiHelper
RociFi
Works:
Services:
Publications in the media
Blog Content
Content for VC.ru, Habr.com, Pikabu, Dzen, Hackernoon, Reddit
Content for social networks
Content for search traffic
Talent Visa Articles
Content Marketing Strategy
Newsletters
Remote editing
Fish
There used to be two partners in the Let's Do agency. Then they went their separate ways and divided the teams. Website, content, teams, approaches – “Fish” everything is very similar.
The portfolio contains large clients, cases and reviews in abundance.
Clients:
UBRD
Alfa Bank
Tinkoff
Work examples:
Services:
Blog Content
Content for Zen
Advertising in “Promo Pages”
Articles for VC
Outsourced editorial
Express landing page
Websites on Tilda
Special projects
Let's do it
Agency “Let's do it” created in 2018 by a former freelance copywriter. The company, in his own words, was not created immediately, but the last attempt was clearly a success. The founder of Let's Do It is active on social networks.
The agency's website is detailed and clear. Services, cases, clients are described, there are reviews.
Clients:
Alfa Bank
Opening
Tochka bank
Examples of content:
Services:
Content Marketing Strategy
Integrated content marketing
Content for VC.ru and media
Talent Visa Articles
Content for social networks
Websites and presentations
Content Marketing Consulting
Remote editing
Good story
Communication Bureau “Good Story” exists since 2017. They develop communication strategies, do PR and content, manage social networks, and work with bloggers.
There are reviews, cases too, but without verifiable statistics.
Clients:
Dot
Sovcombank
Banki.ru
Works:
Services:
Content Marketing
Publications in the media
Promotional materials
Dzen Promotion
Outsourced editorial
ArrivoMedia
Agency has been operating since approximately 2015. Judging by the cases, they mainly provide services for website development and social networking.
The portfolio contains large brands, cases and reviews are also available, but open verifiable statistics could not be found.
Work examples:
Services
Blog Content
Content for social networks
Texts for the site
Articles for Dzen
Newsletters
SEO
Contenteam
Content Marketing Agency for clients who need access to foreign markets. Operating since 2013. They write content in dozens of languages.
There are cases and reviews, but without verifiable statistics (at least I didn’t notice).
Last year, the agency's website was clearly outdated, but since then they have redesigned it and the new version looks noticeably better.
Work examples:
Services:
Content for SEO
Content in foreign languages
Translations into foreign languages
Glider
Glider Agency operating approximately since 2019. Cases and reviews available.
The agency’s website is quite detailed, but raises questions unclosable a banner advertising content marketing courses that haunts most pages.
Work examples:
Services
TexTerra
Market veteran, existing since 2007. Provides a wide range of digital marketing services, including content marketing.
Over the past six months, the agency’s website has undergone a redesign, becoming “fashionable”, but less information-rich.
Due to its age and large volume of accumulated content, the TexTerra website has colossal traffic compared to its competitors – more than 500,000 unique views per month.
Work examples:
Services:
Blog Content
Promotion in “Promo Pages”
Texts for websites
SEO
Video production
