XR Digest – analytics, news and latest events of the world phygital

Hello everyone!

We constantly follow the phygital world, current events, news and analytics, and share them with you in our monthly digest “DIGEST: Dive into phygital.” In it, we collect all the information about the latest research, development, new headsets and cases in the field of virtual and augmented reality.

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Note from the partner of the MAI IT-center and the organizer of the master’s program “VR / AR & AI” – PHYGITALISM.

Digest for January and February 2021

First digest we released in two months, in which we paid a lot of attention to the development of the market, trends and forecasts for the development of the XR market for several years ahead.

Materials and content:

Part 1. VR market

• Forecast for VR market growth and revenue growth

• Oculus Quest 2 sales break records

• VR market trends for 2021: education, marketing and remote work

Part 2. AR market

• Growth in the number of AR users

• Growth of AR use from mobile devices

• Possibility of increasing use of AR helmets instead of AR on mobile devices

• AR market trends for 2021

• Relevance AR for e-commerce

Part 3. XR Market

• XR market growth: global and Russian markets will grow significantly by 2025

• The structure of the Russian XR market: most of the B2B sector

Part 4. XR cases with performance metrics

• Sundance Festival on our own VR platform: increasing the coverage of the event

• Viewing the KHAITE collection in webAR: sales growth

Digest for March 2021

In second digest in March, we added all the relevant analytics on the AR market, interesting research in the field of virtual reality, reflected all the advanced phygital cases, and also made a new section with analytics on the development of the technological sphere.

Materials and content:

Part 1. VR market

• VR users on Steam: VR is used by about 2.9 million Steam users

• UX research in VR

Part 2. AR market

• AR market size

• How much is spent on AR in the media, gaming and advertising industries

• What are the top applications have AR function

• The attitude of the business community towards AR

• Pinterest as an AR platform

• AR headset of the future

• Relevance of AR in e-commerce

Part 3. XR Market

• XR Market Assessment by revenue from consumer software

• XR market development forecast by the number of devices and potential audience

Part 4. Cases

• Growth in demand for immersive technologies: Dark slope

• XR solutions in Russia in retail from Bosco di Ciliegi

• Displaying products in AR from fashion brands: H&M and Carolina herrara

• Interactive webAR mechanics in cases USA Today and Invesco

• History of Vienna in a game format

• The first 5G multiplayer AR game Codename: Urban Legends

Part 5. Tech Corner

• Emerging Technologies Radar: computer vision, LowCode and AI

Digest for April 2021

More and more events are happening in the phygital world, so in April issue we have more news on the release of new VR and AR headsets. We’ve collected new XR market analytics, research on how people feel about VR and what AR they use, and how companies feel about immersive technology.

Materials and content:

Part 1. VR market

• Demographics of VR use

• Public interest in VR

Part 2. AR market

• AR Points Income

• What AR tools do people use

• Snapchat First Quarter Results

Part 3. XR Market

• AR / VR users

• Companies’ attitude to immersive technologies

Part 4. Cases

• Fitting Dior sneaker

• Interactive quest from Adidas

• 5G and AR: Liam Payne concert and portal to the Oscars red carpet

• Promotion with AR: Magnum, Captain morgan, “The Witcher” and Marvel

• XR in the automotive industry: Bmw, Astin martin and Volvo

• XR in locations: a project from Snapchat and AR-hairdresser

• Virtual worlds and learning: immersive theater and VR trainings

• Show models from ANAYI in webAR

Part 5. Tech Corner

• Qualities of a digital workspace

• Characteristics of the digital world

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