Why doesn't anyone still have a CRM in 2024?

What kind of CRM is there – to survive! We have semi-ironic article that CRM is a way to unite a team. The truth is that it's a way to bring the team together, review processes and strategy, see what's going well and what's wrong so that you can move forward. Considering that you can rent a CRM system and just try it out, the cost of risk is often less than the cost of a corporate project. At the same time, it is possible to conduct an inconspicuous assessment of employees, divide them into groups in relation to innovations and, based on this, motivate, develop, and offer. Such changes will not be in vain for the company.

I don't want to offend my employees

Employees can be jealous of CRM – that's a fact. But there is bad news here: if an employee is afraid of implementing any system, most likely he has something to hide and is already a breach in the company’s security. An ordinary employee who works as honestly and transparently as possible, as a rule, does not care what tool to use – moreover, he will be delighted with a convenient program that will take care of the routine, generate a report, show plans, measure facts, and create documents.

And if it still seems that employees will be offended, there is a great way to overcome this – involve them in working with requirements, choosing a system, training and developing internal expertise. When you participate in a project designated as important, your motivation increases significantly, your awareness of your need for the company increases, and confidence in the future appears. And now the manager is no longer faced with a group of workers with protest moods and fears, but with an implementation support group that can help resolve internal contradictions.

Somehow we didn’t think about it

And it happens that everything is going fine, even good, and there are no thoughts about changes. Meanwhile, the company is missing the opportunity to use this blissful, well-fed lull to develop the company and gradually move to the next level. Using the accumulated potential, you can dive into the implementation of CRM and training with special care, thoughtfully, without putting out fires and using the resources of calm, confident employees. It will most likely only get better.

Of course, the Russian mentality of mistrust and doubt determines the actions of entire corporations, let alone small companies. But here it is worth remembering that those who do not take risks do not drink champagne. Moreover, the risk is not very great. But the potential effect could be impressive.