Where do targetologists and marketing agencies look for clients? And what else do they earn?

My name is Alexander Yanichkin, I have a small marketing agency and I have been targeting for 6 years. Once I attracted 25,000 registrations in 2 weeks, turned off 15,000,000 rubles of the budget per month, and also attracted 3,000 applications for offline educational projects.

Recently, I took up the issue of systemic lead generation for checks from 30,000 rubles for 1 service. In the process of work, I analyzed the methods of obtaining such clients from my close colleagues and presented the collected material in this article.

Unit – targetologist or marketing agency.

The sample included 14 units, information about which I know reliably, and also +- I understand how their funnel works, and I know what they personally do to advance.

abstract

• everyone somehow has some way to attract customers, but only a third of the units do it systematically and in a controlled manner;

• sell courses or educational services ~60% of units;

• big money (from 300k) can be made either by taking % from the budget, or by recruiting more than 15 projects *).

Details, conclusions, as well as the answer to the question “Do I earn more than 300,000 rubles?” Below.

Channels

Analyzed 11 customer acquisition channels. I divided them into 2 categories – managed and not. I compared how many specialists use certain methods and got:

Managed Sources – these are sources where you can directly get a predictable result based on previous experience for the invested amount of effort.

• 35% units run targeted ads on the content chain of emails or mailing;

• Targeted advertising for their services is launched 28%;

• They speak at conferences and somehow shine as a personality in the media space 21% units;

• Send resumes to job sites 21%;

• Indulge in mass mailings (spam) 7%;

• Get leads from commenting on other people’s posts or posts on specialized resources 7%.

Unmanaged sources – these are sources where the result may not be determined or predicted, or the causal relationship between the efforts and the result obtained is not clear.

• It is surprising that not everyone comes to clients by sundress, only 57% are satisfied with this source on an ongoing basis;

• 50% units write content on specialized business and marketing resources;

• Receive recommendations from private chats of entrepreneurs fourteen% – it’s more about marketing agencies than about singles;

• Vertical videos from Instagram, YouTube or TikTok only work for fourteen%;

• Barter, when % of the income from the client is paid for the recommendation, use 7% units on an ongoing basis, although almost everyone has it.

For convenience, the same information in table form: