what trademarks and programs does Wildberries own
One of the largest Russian marketplaces appeared in 2004.
“Business Environment” telling history of the creation of the website, emphasizes that the founder of the project, Tatyana Bakalchuk, worked in the early 2000s as a simple English teacher. Her husband was also engaged in business at the same time. The couple had a child, the woman decided to leave teaching, moving into sales. At first, Tatyana sold goods from the Otto and Quelle catalogs through agents. To increase their income, the family decided to open an online store, which will always have low prices and the ability to try on what you bought upon receipt without prepayment.
The idea was a success. Into the undertaking – website development in the internet studiocreated by Bakalchuk's husband, back office formation — At first, about 700 dollars were invested. The basis for the business development was an ordinary residential apartment that the couple rented.
At the same time, the initial project plan, focused on buying and selling foreign brands, fell through: foreign contractors did not want to work without prepayment. Therefore, for some time the spouses continued to develop the business in the standard mode for themselves, ordering things through the Otto and Quelle catalogs.
In 2005, it became clear that the project needed more space: the couple rented a separate premises.
In 2006, the legal entity Wildberries LLC was registered. A couple of years later, the number of orders in the online store reached 1,000 items per day. In 2010 (when foreign corporations with gigantic budgets entered the Russian market), Wildberries changed its strategy, becoming a marketplace. This meant that not one seller began to trade on the platform, but dozens, and then hundreds and thousands
The network of order pick-up points also developed intensively: if the first one was opened in the capital in 2010, then just a couple of years later there were already 134 units of this type operating in the country.
In 2016, the company's management, feeling the need for fast and successful delivery of goods, opened their own warehouse. Almost 15 billion rubles were invested in its construction. To understand the volume: by this time, the company had increased sales of goods to 45.6 billion.
In 2018 the store started trading food productsand also entered the Rating of the most expensive Runet companies, compiled by Forbes ($602 million). In 2019, Wildberries was on the same list was assessed already at 1.2 billion dollars.
In 2021, Wildberries acquired the bank. rebranded and integrated into the company's ecosystem.
What are the corporation's financial performance indicators now?
The company in 2023 received 539 billion rubles in revenue and 19 billion rubles in net profit.
In 2024, it was expected that the corporation would invest more than 103.5 billion rubles in the construction of new warehouses: in total, it was planned to build 2.5 million square meters of such facilities in the Moscow region, Ryazan, Volgograd, Yaroslavl, Rostov-on-Don, Tver, Novosibirsk, Voronezh, Chelyabinsk. Another 100 thousand square meters of warehouses will be built in Kazakhstan. But the fire at the warehouse near St. Petersburg most likely greatly disrupted these ambitious plans. It was followed by a scandal related to the divorce proceedings of the Bakalchuk family. Before that, the company merged with the outdoor advertising operator Russ.
Wildberries Intellectual Property
The company monitors not only its financial health, but also the protection of intellectual property.
The organization's portfolio (excluding the intellectual property of the Russ company):
The company continues to expand its list of intangible assets: recently she filed a few more applications for registration of their brands.
What to look for when analyzing a company's intellectual property?
The corporation was one of the first in Russia to protect its corporate colors in Rospatent: the first was a purple monocolor (Pantone 675C), the second is a gradient of shades: fuchsia (Pantone 2395C), violet (Pantone 254C) and deep violet (Pantone 2617C).
Tatyana Bakalchuk, commenting on this decision, said that the company is doing everything possible to make the brand's berry shades part of every day of its clients. The specified color combinations embody the company's history, and their legal protection confirms the recognition of the designation among users.
It should be noted that registration of rights to color trademarks in Russia is happening not so often: only a few large corporations are known to have such objects – Sber (its green one), MTS (red), Gazprom (blue), Vanish (pink) and Tiffany (turquoise).
The main question: why such a strange name – Wildberries?
As Bakalchuk herself told in an interview Forbes, the name for the project appeared almost immediately.
“I wanted it to sound beautiful and unusual,” she said. The store's mission is to get women to buy brighter things rather than black ones.
The word Wildberry itself is happening from English, translated as “wild berries”. Marketers did not appreciate the brand at first. They said that the trademark should be easier to pronounce.
But the designation stuck. The name of the site remained the same, minor adjustments concerned only the logo.
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