what they are today and what they will be tomorrow

official website you can find examples of the application of this technology. And it looks close to the concept from Samsung: the company is going to display speed information, highlight obstacles, markings, route, add “game” mechanics to help the driver concentrate on the road and entertain passengers. And if the examples from the official site cause skepticism, then the demo video recorded on a real car looks very interesting.

There is no useless gamification, the interface is not overloaded with information, the only thing left of the navigation system on the windshield is turn prompts. The ADAS integration is great, and in my opinion is the main and only advantage of HUD systems with AR. The remaining functions are either redundant or can be performed by a much simpler and cheaper HUD, albeit without reference to real objects. The validity of such a judgment is indirectly confirmed by the fact that we have not yet heard about production cars with a solution from Wayray or their competitors.

Bottom line: we do not expect the mass appearance of cars with built-in augmented reality functions in the near future. Although HUD systems will become more common.

Voice assistants

Already now, few people will be surprised by an intelligent voice assistant. Today, Siri or Alice is moving further and further away from the concept of “voice interface”, acquiring skills and acquiring character, a sense of humor, and the ability to keep the context of the conversation. Of course, automakers will be able to achieve a similar level of voice assistant quality on their own by putting a separate electronic personality in the car, but we think that this is not the best solution. Rather, already familiar robots from Amazon, Yandex, Microsoft will be placed in the car, which already know the user’s habits, schedule, contacts, notes and are integrated into a well-known ecosystem. This has already been implemented today, but with a significant drawback: voice assistants know very little about the car itself. So in the near future, we should expect that conditional Alice will be able not only to dictate a to-do list, but also check tire pressure, engine oil level, or remind you to visit a service station.

Interesting related links:

Integration with streaming services

Capgemini Enginireeng in his report “The Future of In-Car Entertainment” focuses specifically on the integration of streaming services into the infotainment system. Indeed, the quality of communication already allows you to transmit video content via a mobile network, and a more powerful on-board computer will quite pull the connection of several monitors: a central display on the dash and screens built into the backs of the seats. So in the near future, passengers will be able to watch the release of their favorite show, which started at breakfast, on the way.

One device for everything

Judging by the trend of recent years, more and more vehicle systems are combined into one device. Tesla has already combined IVI and ADAS computers into a single module, although physically these are still two separate computers. This approach should simplify the car’s architecture while maintaining a high degree of isolation between entertainment and safety-critical functions. But in the future, even such a division may become a thing of the past. Most recently, Nvidia introduced DriveThor – its own solution that can run IVI, ADAS and AD functions on the same processor. The manufacturer claims a high degree of isolation of individual systems, support for real-time processes without interruptions, and the ability to simultaneously run QNX, Linux and Android on a single chip. This approach, of course, allows you to combine several modules into one. But running code with such different reliability requirements on the same processor causes strong skepticism. The first cars with Nvidia Drive Thor are promised to be presented as early as 2025. But this approach will not become the standard for the industry soon.

cyber security

Modern cars have built-in cameras and microphones. It offers smartphone integration for a seamless messaging experience. It tracks all movements. Thus, the car has access to a mass of personal data of the driver and passengers.

And advanced driver assistance functions allow you to programmatically not only slow down, but also accelerate or turn the steering wheel. Potentially, a burglar can completely take control of the car.

The IVI system, like other auto modules, must be reliably protected from cyber threats. And the increasing integration of the infotainment system with driver assistance systems makes the IVI module more and more tasty for intruders. This confirms the reportConnected Vehicle Security” from Gartner Peer Insights and Fortinet Research, in which the IVI system was placed in third place in terms of vulnerability to cyber threats. So in the near future we will see more solutions that protect the car not only from physical impact, but also from software attacks. Example – Kaspersky Automotive Adaptive Platforman automotive software development platform with a focus on safety.

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