what companies offer to the market

expert opinion from Grand View Research, the global market of HR technologies by 2025 will grow to $30 billion. In Russia in the 2021st investments into HR-tech exceeded $26 million Digitalization Index domestic enterprises is 1.84, Western – 2.08. This means that so far both Russian and global companies are on average at the stage of fragmentary automation of HR solutions. For example, 25% of Russian companies still rely on “manual solutions” and paper workflow.

The greatest successes in the digitalization of HR are shown by finance and banks, IT and telecom, metallurgy and mining. Many companies understand the importance and convenience of automated tools. Back in 2018, 87% of organizations used separate smart solutions to shorten the routine. Such developments are being actively implemented in the processes of hiring employees, calculating remuneration, compiling motivational programs and professional development programs.

And what is happening now?

Many companies were left without the usual HR tools due to the departure of foreign suppliers. Customers have to look for domestic alternatives – and for most tasks they are. To be honest, they were before, just some clients immediately went to IT giants with a big name, without even studying the market. Now Russian developers are getting an additional chance to make themselves known. To help them do this, and customers to navigate the offers on the market, the EdTech cluster of the Skolkovo Foundation and the Ed2 accelerator created a special Map.

“Unfortunately, some companies do not even know that Russian developers offer very interesting HR tools and platforms. There are hundreds of worthy and proven projects in the Skolkovo database, and we wanted to tell potential customers about them. Now, to find a suitable solution, you just need to go to the Import Substitution Map”— says Natalya Tsarevskaya-Dyakina, head of the Skolkovo EdTech cluster.

The project combines developments in ten areas:

  • automation of HR processes;

  • well-being of employees;

  • involvement and motivation;

  • additional professional education;

  • training and tools;

  • onboarding and adaptation;

  • communications and interaction in the corporation;

  • attracting talent;

  • assessment of employees and applicants;

  • performance and performance management.

For each solution on the Map, a description and examples of implementations are given so that the customer can understand what suits him best.

How does Russian HR-tech work in practice?

One of the companies, a resident of the Skolkovo Foundation “Equio”, developer of a platform for staff training and motivation. Her created former top manager of Philip Morris Alexey Vagin: “During my 19 years at Philip Morris, I have worked closely with line personnel: sales people, merchandisers, sales representatives. This helped me understand what kind of HR tools are in demand in practice and what new things we can offer in this area.”.

Equio’s main clients are corporations in the FMCG sector. Over 8 years, the solution has been implemented by more than 300 organizations. Its main feature is flexible settings. Large companies can actually create their own branded HR and EdTech platform. For SMEs, a standard version of the system is provided, which is also more than flexible in settings. How does it work in practice?

“Megaphone”

Based on the Equio solution, MegaFon has developed the MegaFon Drive platform, which:

  • became a knowledge base and storage center for the necessary materials;

  • provides quick access to the motivation program;

  • combines online learning and offline events.

Materials published in the system instantly reach tens of thousands of users. At the same time, each group (employees, partners, students) receives exactly the content that it needs to work. Managers see the progress of subordinates in training and work, if necessary, give feedback.

AG Technologies

The company is engaged in the import and distribution of overalls for outdoor activities. There are a lot of employees, they need to be trained quickly. Face-to-face tools are inconvenient here, so the company uses a digital solution that can:

  • introduce newcomers to the course;

  • promptly inform about new products;

  • provide a convenient search for documents;

  • control the course;

  • perform the functions of a task manager – you can set and accept tasks in the system;

  • create reports and form an internal archive.

It was possible to launch a full-fledged educational program in less than a month, and only one employee worked on it. The platform has also become a corporate knowledge center for personnel: instructions, regulations, scripts, checklists, questionnaires, etc. are stored here.

Karcher

The company used the Skolkovo resident platform for several HR projects, here are three of them:

  • Directory. Based on the solution, an interactive product catalog has been created, which allows you to quickly find information on the product of interest – with a detailed description, technical characteristics, and instructions.

  • Specialized training program central warehouse staff. The course has been designed in such a way that it can be taken both online and offline. Access to information is open only to certain groups of users, and files are protected from copying and forwarding.

  • Additional materials with knowledge control. The solution allows you to insert interactive tests into videos (in this case, into product reviews) and thus turn non-educational material into educational material.

How are HR processes digitalized in your company? If you have interesting additions or your own cases, let’s discuss in the comments.

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