use trends to attract your audience

Still don't know what to add to your video to increase virality and stickiness? Viral videos are one of the most effective ways to attract attention to a product, business brand or personality. This type of video content has the unique ability to spread at incredible speed, reaching thousands and sometimes millions of people in just a few hours. How to increase brand awareness, increase audience engagement and achieve long-term benefits? Create your own series of viral videos. We'll talk about this in the article.

What are viral videos?

Viral videos quickly spread among users of social networks, instant messengers and other online platforms, reaching a wide audience. This is a special type of content that is based on the use of bright, emotional moments that attract the viewer’s attention from the first seconds. The trick of a viral video is surprise.

Viral videos can be both entertaining and educational, but their key goal is to hook the viewer's emotions and encourage them to share what they saw with friends, colleagues or subscribers.

Basic elements of a viral video

So what makes a video go viral? While it's impossible to accurately predict which video will become popular, there are a few key components that greatly increase the chances of success.

An exciting start. The first seconds of the video are critical. In an era of information overload, people quickly decide whether to continue watching or skipping through a video. Therefore, your task is to interest the viewer from the first seconds. Use intriguing, unexpected moments that will immediately grab attention. For example, this could be a sharp transition from calm to dynamic action, a shocking shot, or an unexpected plot twist. That is, a “hook” or “hook” that literally hooks the viewer from the very beginning.

Emotional response. People tend to share content that evokes strong emotions in them – be it joy, laughter, surprise, affection, or even shock. Videos that evoke an emotional response are more memorable and encourage people to share them with friends and family. Remember that emotional connection is a key aspect of viral content. Ask yourself: what emotions do you want to evoke in your audience?

Vivid visual component. Visual appeal plays a huge role in holding the viewer's attention. The video should be high-quality, dynamic and visually interesting. Use bright colors, unusual angles, fast editing and other techniques to make your video memorable.

Using trends: It is important to keep abreast of current trends on social networks. Trends change quickly, and keeping up with them can greatly increase the chances of your video being successful. These could be popular memes, music, challenges, or even filters and effects. It's important to adapt trends to your content and make them an organic part of your video.

For example, one of the popular trends is a format where a video starts with a fragment of an already popular video and then continues with your story. This creates an effect of surprise and holds the attention of the viewer, who is already accustomed to the first fragment. This approach can be a powerful tool for viral content.

Secondary visual elements. Another popular approach to creating a viral video is to use side activities that run parallel to the main story. For example, in the background of the main video, you can place a sticky action, such as cooking, playing Minecraft, or other visually appealing activities. This helps keep the viewer's attention throughout the entire video.

Risks and mistakes in creating viral video content

Please note that when working with viral videos, it is important to consider the risks. This is especially true for the format – inserting someone else's video, where provocative moments such as falls or other physical actions can be used, which makes the video bright, but sometimes too provocative and shocking. This format can be useful in advertising if it matches the niche and style of the brand, but it is important not to overuse it so as not to turn the content into banality or alienate the audience.

Despite the popularity of viral videos, many content creators make mistakes that can hurt their chances of success. Let's look at some of them:

• information overload: Viral videos tend to be short and fast-paced. One of the main rules is simplicity. If your video is overloaded with information or too difficult to understand, the viewer will most likely not want to watch it. Focus on one main idea and convey it as clearly and effectively as possible.

• lack of a clear idea: Viral videos always convey a clear and understandable message. If your video doesn't have a clear message or its meaning is difficult to grasp, viewers won't share it. Before you start creating content, think about what exactly you want to convey to your audience and make sure that it is clearly expressed in the video.

• ignoring audience engagement: Viral videos are not only about content, but also about interaction with the audience. Spectators love to feel like they are part of the process. Commenting, liking and reposting are what keep things viral. Therefore, it is important not only to create content, but also to actively communicate with the audience, ask questions, invite discussions and encourage viewers to participate in the process.

4 practical tips for creating viral videos

This process requires not only inspiration, but also a clear strategy. I'll share a few tips that will increase your chances of creating a successful viral video:

Tip #1. Use trends: One of the most effective ways to create a viral video is to adapt trends to your content. Trends are constantly changing, and using trending topics will help you stay on top of the wave. However, it is important that the latest trends fit seamlessly into your content and fit with your brand.

Tip #2. Post on time: The timing of a video's release can have a significant impact on its success. Each platform has its own “hot” hours when the audience is most active. Study your social media analytics and determine the best time to post content.

Tip #3. Visual dynamics: Use fast-paced editing, bright colors, and interesting visuals to keep the viewer's attention. For example, you can use parallel visual actions, such as ASMR inserts of monotonous tree cutting or slipping on a banana peel. What attracts the viewer's attention and makes the video more interesting.

Tip #4. Working with the audience: Don't forget to interact with your audience. Comments, questions, and calls to action will help maintain interest and increase the chances of a video going viral.

TOP reasons why you should create sticky videos

This type of content is highly shareable because it is easy to share and creates a desire to discuss or send to friends. How will you benefit by creating and publishing viral videos regularly?

1. Fast coverage. Such videos have the potential to reach a wide audience in a short time. One successful video can attract thousands or even millions of views, greatly increasing brand or product awareness.

2. Emotional involvement. Viral videos evoke strong emotions – laughter, surprise, shock or affection, which makes them more memorable. Emotions are a powerful tool for creating a connection with your audience.

3. Ease of distribution. Usually short, dynamic and easy to understand videos, this format contributes to their active distribution through social networks and instant messengers. This generates additional traffic and attracts new users for free.

4. Relevance and trends. Viral videos are often based on current trends or memes, making them especially relevant to viewers at a given moment in time. This helps to stay on trend and strengthens the brand's position as modern and dynamic.

5. Increased engagement. Viewer reactions explode in comments and shares, creating additional engagement with the content. The more people get involved, the higher the video's rating and the greater its reach.

6. Optimization for advertising. Viral videos are a great tool for attracting attention in advertising campaigns. They can be used both organically and as part of paid advertising to increase interest and trust in the brand.

Creating viral videos is not just luck, but the result of careful planning and content work. By following these principles, you can greatly increase your chances of success and create a video that goes viral.

If you want to learn how to create video content that actually works and master the ins and outs of the art, the best ideas can be found from our competitors or ours. coursewhere more than 1000 videos have already been collected, and the collection is constantly updated. Master the magic of viral videos and get thousands of views without ads!