Ural Digital Weekend 2024. Summing up

• “How to build a system for creating and distributing expert content (extract)”Alexey Ramensky. Tagline / agency2agency, managing partner

Recording of the report, presentation

• “Industry expertise of an IT integrator: how and why to look for your niche and how to adjust the company's business strategy”Stanislav Pyatetsky. AWG, CEO of IT integrator

Recording of the report, presentation

• “How to build a core team that won't fall apart: strategy, company mission, personality of the leader, feedback and its metrics”Rinald Sadykov. Terabit, Co-founder & CEO

Recording of the report, presentation

• “Measure and Manage! How and What Metrics Should Every Self-Respecting Production Monitor”Sergey Poluektov. MediaSoft, Director

Recording of the report, presentation

• “Organizational changes in the company with business growth from 500 to 7500 people”Konstantin Myagkikh. Avito, Head of Data Science

  Abstract of the report

• “Liquidity Management, Intellectual Property Rights, and the Owner's Bus Factor: How to Manage Risks That Can Kill an IT Service Business”Oksana Pleshanova. AWG and SkillStaff, Financial Director

Recording of the report, presentation

Development Management

This year, a new section appeared – “Development Management”. It was assembled by Elena Berezkina, project manager Green Dataco-founder Communities of project managers of Perm; Regina Kuragina, Project Manager SimbirSoftco-founder Communities of project managers of Perm; Alexander Torgashov, Delivery manager T-Bank.

Development Management

This year, a new section appeared – “Development Management”. It was assembled by Elena Berezkina, project manager Green Dataco-founder Communities of project managers of Perm; Regina Kuragina, Project Manager SimbirSoftco-founder Communities of project managers of Perm; Alexander Torgashov, Delivery manager T-Bank.

When preparing the conference, it seemed that the main audience would be concentrated in traditional sections. But in practice, it turned out that among the participants of Ural Digital Weekend there are many managers who want to learn more about the experience of their colleagues in managing and organizing the processes of developing digital products.

Over several months, the guys put together very rich reports on various topics: planning, metrics, flexible methodologies, engineering processes and their optimization, people management, team formation and development, management tools and increasing development efficiency. The section was aimed at Product managers, Project managers, Delivery managers, team leads, scrum masters and everyone who is somehow connected with the management and organization of development processes.

We share impressions from Elena Berezkina, who is acting as a member of the Program Committee and moderator of the section for the first time:

“I really liked the experience of organizing, I definitely want to participate next year! I liked that there was a lot of interest in our section, the hall was always full, there were many questions from the audience – this means that we did everything right.”

Alexander Torgashov also shared a review:

“This was my first experience as a Program Committee member. My goal was to select interesting papers and prepare speakers for excellent presentations so that they would be useful for the audience. Apparently, my expectations were met: I managed to select valuable materials for the “Development Management” section, establish personal contact with the speakers and answer many questions from the participants. Overall, I consider this experience positive, but of course, there is always room for improvement.”

Development Management

• “A Short Course in Management Decision Making”Alexandra Prokshina. Avito, head of unit development (TUL), co-host of the podcast “Free Slot”

Abstract of the report

• “Synergy of a Team Lead and a Recruiter: Building an Effective Interaction Process”Evgeny Antonov. Yandex Infrastructure, Senior Technical Project Manager

Recording of the report, presentation

• “How to Create Perfect Features and Avoid Bugs by Bringing Together Testers and Developers”Oleg Pendrak. Ozon Bank, Tech Lead SDET

Recording of the report, presentation

• “Why Good Programmers Become Bad Managers”Fedor Borshchev. School of Strong Programmers, head

Recording of the report, presentation

• “Basics of Controlled Evolution. How to make changes with minimal resistance”Alexey Pimenov. Neogenda, co-founder

Recording of the report, presentation

• “Three Pillars of Adapting Remote Employees. Basic Rules for Companies of Different Sizes”Alla Stolnikova. Directum, programmer of the custom development department

Recording of the report, presentation

• “Self-organized teams: formation, principles of work, control and adaptation to the specifics of processes”Alexey Chervon. Magnit, Head of the Additional Benefit Development Cluster

Recording of the report, presentation

• “Schrödinger's Efficiency: Metrics for the Development Team, Finding and Eliminating Bottlenecks in Processes”Polina Taran. Tochka, team leader

Recording of the report, presentation

• “How to achieve mutual understanding between clients, managers and programmers”Grigory Kireichuk. KozhinDev, Development Director

Recording of the report, presentation

• “How to create value where it is rarely asked for?”Alexey Mezentsev. ITPS, Product Director

Recording of the report, presentation

• “Almost Universal Design Principles or How to Stop Dependent on Methodologies”Egor Sizyakov. Hawking Bros, founder

Recording of the reportppresentation

• “Glass Ceiling – Problem or Opportunity”Andrey Smirnov. Channel Weekend in IT, X5 Tech, Head of Client Development; author of the Frontend Weekend podcast

Recording of the report, presentation

Russian Digital Elevator Pitch

We repeated the format of last year, which the audience liked — Russian Digital Elevator Pitch. Where we held a public presentation of recently launched or upcoming Internet services. with the participation of investors and experts. This time the co-organizer of the format was the company BSL. The format consisted of a 5-7 minute presentation of the projects and subsequent discussion of these projects by the jury members.

The participants of the Russian Digital Elevator Pitch were:

Recording available at the link.

Site and activities

The venue on the Kama bank with a cozy space inside and beautiful views around has already become a feature of the event. And for the second year, participants have noted it among the advantages of the conference. It is comfortable to listen to reports, relax during breaks, communicate, meet new people, participate in entertainment – in a word, do everything that is inherent in any IT conference.

Every year we try to bring something new to the entertainment part of the conference. At the same time, we leave the favorite activities of the participants, for example, giant Jenga and kicker. One of the most unusual and memorable entertainments this year was edible flowers from our partner Ninga Goods.

The participants’ attention was also concentrated around the stand of our other partner – Circuit.

The outdoor part of the site was not forgotten either. Mini golf and karting were located near Digital Port. The latter was popular among the participants, even in rainy weather.

Also on the street part of the site there is a food zone with a wide variety of food from our partners.

And inside the site they placed another unusual activity – a giant coloring book with the main sights of the city, IT images and the theme of the conference.

And our other partner, Lines organized a lounge area with charging barrels and a DJ.

Afterparty

Right after the content part, an afterparty took place in the same location. This time, guests were surprised with a master class on making tinctures. The program also included classic activities: DJ sets, steam cocktails, strong drinks and an MC who kept the audience entertained.

Pre-party

As the last 2 years have shown, the pre-party at UDW is a great opportunity to get to know the participants and the city in advance. And the day before the content part, on August 1, the pre-party took place. It was traditionally organized by our partners from Alto. Every year colleagues make the party better and better! The program includes: steam cocktails, drinks with digital and Ural aromas, stylish atmosphere and lots of communication.

Excursion

The Ural Digital Weekend program did not end with the content part of the first day — there is an excursion ahead. As with activities, we believe that the excursion is an equally important component of the event. And every year we find new interesting places that Perm guests have not yet visited. This time we went through many options. We settled on the format of a walking tour of the city with a walk along the Kama in addition. It turned out to be eventful!

Team

In such a large and large-scale project, it is difficult to do without a cool and well-coordinated team. Organizers, Program Committee, volunteers, technical specialists, photographers, videographers. According to our calculations, there are more than a hundred of them. And among them are people who took the most active part in the organization and closed the largest blocks of work.

Alexey Tsykarev, Alexey Ramenskiy, Viktor Koreysha, Regina Kuragina, Elena Berezkina, Alexander Torgashov, Anastasia Artemyeva, Oleg Kazakov, Marina Komissarova, Yulia Popova, Ksenia Zaborshchikova, Rinat Vasilov are the people who invested a lot of time and effort into the preparation, developed and implemented Ural Digital Weekend in the form in which the participants saw it.

Also, during the event and a few days before it, we could not have done without the help of a team of volunteers. The guys did a great job!

Partners

The conference partners this year were: Circuit, Alto, Lines, BSL, MediaTen
And the information partners were: Merge, “Strike”, ULCAMP, ARDA IT cluster, Speech (DUMP), GPDays, IT outsource community, Coda Coda, Ninga Goods, Mediasoft conf, Agency Growth Day, Agima Partners, Agency of New Technologies, Great Perm, 59.ru, Radio Energy, National Business, Enterprise Agile Russia, KARAT, Magazine Sobaka.ru

We thank them for supporting our event!

Useful links

Official website of the conference: https://udwe.ru

Official conference channel: https://t.me/ural_digital_weekend

Broadcast recordings with timecodes for each:

Photo report on the results of UDW 2024:

Ural Digital Weekend 2025 will happen!

These two days of Ural Digital Weekend gave us the opportunity to dive into current trends and best practices, exchange valuable experiences and make useful contacts. And we plan to continue this wonderful tradition, so Ural Digital Weekend 2025 will be!

You can already purchase tickets to Ural Digital Weekend at the best price on the conference website https://ural-digital-weekend.ru/.

In addition, we have opened the call for applications for next year's conference. You can apply to speak at follow the link. You can also become a partner of our conference. For partnership questions, please write to our email: conf@spectr.dev

See you at Ural Digital Weekend 2025! Subscribe and follow our updates in the official conference channel in Telegram.