The Database That Will Change Influencer Marketing Forever
This post is not an advertisement and is relevant to the topic, as it is a segment research. We are only sharing interesting data.
How did a small agency manage to create the ultimate matchmaking tool for all commercially oriented YouTube channels?
We are known as an agency that works with the popular science segment. In the last year, we have not been as active as we are preparing something that will revolutionize the influencer marketing industry!
In short: we have collected a gigantic database of almost all bloggers who advertise on their site. Yes, this is the most detailed database of YouTube bloggers, including all their sites.
Who needs it? Specialists from the largest corporations who want to enter the blogger market.
“So what’s wrong with that?” – you ask. After all, every self-respecting agency and influencer manager has a blogger database.
How difficult is it to just collect a list of all the channels? What’s the point in them? How is it supposed to work and what are our strengths?
The advantages of our database:
– We have tens of thousands of channels already advertising in their videos… This means that the authors are experienced and loyal to customers. The indices of the number of integrations allow us to understand how regularly they are work with those customers that were satisfied and return to them for more…
– We know all possible audience metrics: engagement index, levels of attractiveness, sociability, etc. Therefore, we will work with those whose audience is accordingly will be as loyal to the customer’s advertising as possible.– We have information about the cost of advertising for many bloggers.
To show the value of our work, share statistics that are important in this industry.
We’ve collected millions of the most watched YouTube videos of all time… The dispatch point was “User from the CIS”… Using a combination of software algorithms developed by us, we identified those videos that contained ad integrations.
Our database contains 27 816 channels all over the world, 5678 of them are Russian-speaking!
A little about these channels:
– 25,179,530,000 total audience of subscribers,
– 6,776,023,487,886 views (yes, ~ 6.8 trillion!),
– 28 104 755 videos.
These data allow us to assess only the potential of the market, already knowing that these bloggers are loyal to customers.
The reality is a little more complicated. It does not include: special projects, posting on social networks, participation in events, etc. It is impossible to collect this information. And we do not need this either.
Russian-language YouTube segment
The most important for us is the Russian-speaking segment (5677 channels):
What in our database will allow us to collect an up-to-date package of proposals?
Languages spoken and written by the author.
Channel tags and categories. This allows you to select bloggers for your needs.
Standard Marketing Metrics ERR, ERpost, LRR, HRR, TTR, etc. Ratings allow us to choose the best of the best according to the customer’s specifications…
Percentage of complaints from copyright holders received by the author. We do not work with channels that have received a large number of complaints!
Brief information on the Russian-speaking segment:
2 880 000 000 – total audience of subscribers.
672 817 841 442 views all time.
4,145,447 total videos have been released on r / i channels.
Other social networks of authors
We have supplemented our database with resources of the authors of these channels on other sites:
In contact with – 3385 communities
Instagram – 3072 profiles
Telegram – 1081 channels
TikTok – 455 profiles
Twitch – 541 channels
Facebook, Twitter, Odnoklassniki etc. – 1600+ resources
This part of the database allows you to give wider proposals for the placement of materials!
How the channels we collected and analyzed shared the world’s largest video hosting service
Geography of bloggers
The pie chart shows the distribution of countries where Russian-speaking bloggers are located. Let’s be honest: we have reason to believe that some of them indicate other countries in the settings in the hope that other recommendation algorithms or other rates for monetizing contextual advertising from Youtube will work for them.
The following chart is for those interested in foreign market advancement.
It displays the localization of non-Russian-speaking channel authors (22,137 channels) and will help you understand in what proportions it is better for you to allocate your budget to foreign-language markets. We will always be in touch and can advise you on this issue.
Blogger Oblomoff sold as many ad slots on his channel as PewDiePie.
According to the indicators for the last year, only 236 channels have an average number of views over 1 million.
Fosters is the most commented blogger. The TRR indicator is 13.85%. The author makes content about video cards, it explains a lot.
“BORDER GUARD” is the blogger who has collected the most hats over the past year. HRR indicator – 9.74%. For comparison, 95% of the channels have an HRR rating below 0.5%.
Channel A4 received the most views in a year – 4.5 billion views. This is 10 times more than LABELCOM and accounts for 41% of all views on its channel. During the year, he scored 260 million likes with an LRR rating of 5.79% and 21 million comments. Both of these indicators are an absolute annual record for the entire segment of commercial bloggers.
The absolute world leader in advertising sales on YouTube is the Linus Tech Tips channel – 2277 ad integrations. In second place is the David Pakman Show, with an audience 10 times smaller than the previous one, but it sold 2,111 ad integrations. Both channels overtook all others by a thousand (!) Integrations.
Other interesting facts:
Despite the success among advertising customers, 190 channels from our list have ceased operations: some authors changed their occupation, while others died from COVID-19.
655 channels from our list have over 1 million subscribers and 3381 channels have over 100k.
Almost 25% of bloggers who receive ads on their channels use donation links.
8.6% of the videos we collected contained more than one ad.
Out of 4,145,447 videos in the Russian-language segment, 1,723,685 were uploaded only by 64 TV channels. In this case, they duplicate TV ads on their YouTube channels as well. We also note that they have almost 5% of subscribers from our database, which is 143 million subscribers with 100 billion views.
All specified data are relevant at the time of publication of the article.
The graphs are indicated on logarithmic scales (without observing direct quantitative proportions).
We analyzed only the segments that were relevant to us. In the future, we will expand the scope of work.
The number of ad integrations among bloggers in the Russian-speaking segment is not disclosed for ethical reasons. We even hid them from ourselves, leaving only the percentages, which we also do not disclose.
This research is of immense value to our industry. We can provide additional statistics to colleagues from other agencies by updating the article upon request.