Methods for assessing managers
Leaders not only set the strategic direction of the company, but also inspire their teams to achieve common goals. That is why executive assessment is the most important tool in the hands of a modern HR specialist and top management. It allows you to not only identify leadership strengths, but also identify areas that require improvement.
The target audience of this article is HR managers, top managers, business analysts, as well as any specialist interested in improving management efficiency in their organization. The article will be of particular interest to those who seek to implement innovative approaches to personnel assessment and want to use online tools for deeper data analysis.
By reading this article, you will learn about different methods of executive evaluation and how you can effectively use online surveys to collect feedback. It will also be presented how using the Testograf platform you can not only create and conduct surveys, but also analyze the data obtained to make informed management decisions.
Basic methods for evaluating managers
Overview of Traditional Valuation Methods
Executive assessment is a key process that helps shape the strategic roadmap for leadership and management development. Among the traditional assessment methods, the following stand out:
360 degree assessment: This method involves collecting feedback about the manager from his direct subordinates, colleagues, management, and sometimes from clients. A 360-degree assessment provides a comprehensive picture of a manager’s professional qualities and his interactions with other employees.
Evaluation by key performance indicators (KPI): Key performance indicators are often linked to the achievement of specific business goals. KPI assessment allows you to measure how successfully a manager achieves specified goals and contributes to the growth of the company.
Self-esteem: In this method, managers analyze their own work, which allows them to reflect on their own successes and mistakes. Self-esteem is useful for developing self-awareness and personal growth.
Benefits of Using Online Surveys for Assessment
Moving traditional assessment methods online opens up new opportunities to improve the assessment process:
Accessibility and convenience: Online surveys can be completed at any time and from anywhere in the world, making it convenient for international companies and remote teams.
Anonymity and honesty: Anonymous online surveys can encourage more honest and open feedback, as employees are less afraid of potential repercussions for their feedback.
Fast data analysis: Collecting and processing data electronically significantly speeds up the assessment process. Automated analysis tools, such as those offered by Testograf, allow you to quickly process large amounts of information and provide detailed reports.
Flexibility to change and adapt: Online surveys can be easily modified and tailored to an organization's specific needs, making them an ideal tool for personalized assessment.
Using the Testograf platform, companies can create custom surveys that will help not only evaluate the effectiveness of managers, but also create a database for subsequent analysis and strategic planning.
Development of an online survey to evaluate managers
Important aspects when preparing a survey
A well-designed survey is the foundation for effective leadership assessment. When developing it, special attention should be paid to the following aspects:
Confidentiality: Ensure that the data collected from the survey is secure and accessible only to authorized persons. This will help employees feel safe to express their honest opinions about their managers.
Objectivity: Questions should be formulated in such a way as to avoid bias. Using neutral language and standardized questions helps ensure that survey results are objective and fair.
Examples of key assessment questions
When writing questions to evaluate managers, it is important to cover various aspects of their work and impact on the team. Here are examples of questions that might be included in a survey:
Example of a question to assess leadership qualities:
Example of a question to assess communication skills:
These questions not only help assess how well a manager is doing in their roles, but also help identify areas that require additional development or attention.
To create such a survey on the Testograf platform, you can use the templates available on the site and adapt them to the specific needs of your organization. You can learn more about creating and using surveys by following the link to Examples of surveys and questionnaire templates.
This approach not only measures employee satisfaction and engagement, but also provides managers with the feedback they need to develop professionally.
Using Testograf to create and analyze surveys
Platform Features
The Testograf platform offers unique capabilities for creating, conducting and analyzing online surveys that can be adapted to the needs of any organization:
Branding: Testograf allows you to completely adapt the design of surveys to the corporate style of your company. This not only enhances brand awareness, but also increases participant confidence in the survey.
Randomization of questions: To avoid responder fatigue and answer bias, the platform allows you to randomize the order of questions for each participant. This makes the process more dynamic and exciting.
Setting up transition logic: Testograf provides the ability to customize transition conditions between questions, which allows you to create more complex and structured surveys. This is especially important when the survey needs to be tailored to the specific needs of an evaluation or study.
Built-in analytical tools to evaluate results
Testograf includes powerful data analysis tools, making the assessment process more efficient and informative:
Automated analytics: The platform automatically generates tables and charts, allowing you to quickly visualize survey results. This simplifies the decision-making process and helps identify key trends and problem areas.
Uploading results: For further analysis, data can be exported in CSV, XLSX or PDF formats, facilitating integration with other business tools and detailed data processing.
Examples of surveys and questionnaire templates
The Testograf platform offers a wide selection of ready-made survey templates that can be used to evaluate managers and can also be tailored to the specific needs of your organization. These templates include questions designed based on best practices and proven techniques.
As an example, you can study and use templates specialized in assessing leadership qualities or communication skills, available on the website at the following link to survey templates and examples.
Using Testograf to create and analyze surveys greatly simplifies the executive assessment process, making it more flexible, accessible and objective.
Application of the obtained data
Interpreting Results: How to Read Data and Draw Conclusions
After conducting the survey and collecting data, it is time to analyze and interpret it. This is a critical stage where it is important to properly understand the information in order to make informed management decisions.
Analysis of qualitative and quantitative data: Testograf automatically generates graphs and tables that help in visualizing the answers. Quantitative data can show overall trends and satisfaction levels, while qualitative responses (open-ended questions) will provide additional context and specific suggestions from employees.
Identifying strengths and weaknesses: Special attention should be paid to peak and critically low indicators. Strengths can indicate effective practices and skills that should be encouraged and shared. Weaknesses will show where you need to focus your efforts on improvements or additional training.
Data segmentation: Depending on the size and structure of the organization, it may be helpful to look at data across different departments or groups. This may reveal specific problems in individual teams or differences in management perceptions.
Decision making based on data analysis
Interpretation of data should lead to specific actions and decisions. Here are some examples of how you can use survey results:
Development of training and development programs: If data shows that leaders have gaps in certain areas, such as communication skills or conflict management, targeted training or workshops can be developed to improve those skills.
Changes in management structure: Sometimes data may indicate the need for changes in the management structure, such as introducing new roles or changing the responsibilities of existing positions to improve the effectiveness and motivation of teams.
Improving corporate culture: Survey responses can reveal issues in a company's culture that influence how managers are perceived. In this case, the company can develop activities or initiatives to improve the work environment and relationships within the team.
Evaluation and motivation of managers: The results of surveys can serve as the basis for a system of incentives and rewards that will support the motivation of managers for continuous self-improvement and involvement in corporate goals.
It is important that all decisions made are supplemented by constant monitoring and repeated surveys in order to assess the effectiveness of the changes made and adjust further actions based on new data. Using Testograf, organizations can not only create and tailor surveys to suit their needs, but also effectively analyze the results to improve management and productivity.
Case study from real practice
An example of successful use of a survey on the Testograf platform to evaluate a manager
One example of the successful use of the Testograf platform for assessing managers is the case of a medium-sized IT startup from Moscow. The company was faced with a problem of low employee engagement and high turnover, which was believed to be related to the management style of some managers.
Process:
Preparing a survey: Using Testograf, an anonymous survey was developed that assessed the leadership qualities, communication skills and overall effectiveness of managers. The survey included both closed-ended questions with a rating scale and open-ended questions to collect suggestions for improvement.
Conducting a survey: The survey was distributed to all employees of the company. To increase response, an awareness campaign was conducted about the importance of the survey to the future of the company.
results:
The survey results showed that one of the main problems is the lack of clarity in communication between managers and subordinates. Employees also noted the need for more frequent recognition of their successes in the workplace.
What changes were made after analyzing the results?
Based on the survey data, management took the following actions:
Trainings for managers: Specialized trainings were organized to develop communication skills and management communication. These trainings were aimed at developing the ability to clearly communicate goals and objectives, as well as the ability to actively listen and respond to employee feedback.
Introduction of a reward system: The company developed a new system for recognizing employee achievements, which included both non-material incentives (public recognition, additional opportunities for professional development) and material bonuses.
Regular surveys: To monitor changes and maintain dialogue with employees, it was decided to conduct such surveys regularly every six months. This helped keep the pulse of the team and quickly respond to new challenges.
This case demonstrates how using Testograf tools and survey data can not only identify management problems, but also effectively solve them, significantly improving corporate culture and overall performance.
Conclusion
Assessing executives through surveys plays a critical role in the management of modern organizations. Not only is it a way to measure leadership effectiveness and its impact on team performance, but it is also a powerful tool for developing and improving management skills. Regular and well-organized assessment helps strengthen corporate culture, promotes employee loyalty and improves overall performance.
Using the Testograf platform to create and conduct online surveys greatly simplifies this process. With its help, you can not only quickly collect and analyze data, but also apply the acquired knowledge to truly improve management processes. Built-in analytics tools and the ability to customize every aspect of the survey make Testograf an indispensable tool in the hands of HR specialists and top managers.
