Kingston, which is always with us
Every day we develop and release almost every type of memory that is used around the world. The concept that we called KIWY – Kingston Is With You – helps you navigate the global needs of humanity – Kingston is always with you. Details about this concept and the results of its application are under the cut.
Digital landscape
Digital technologies have entered all areas of our life and have shaped a new reality. One of the characteristic signs of the new world is the huge amount of data that every second is created and processed by electronic devices. These are photos with cats that are published by countless Instagram users, data from fitness bracelets and smartwatches, petabytes of collected analytics that are ground in data centers, and much more.
Storing and processing this data requires various types of memory – from flash drives and SSD disks to RAM modules and specialized devices such as eMCP, ePoP or eMMC… For example, fast memory and fast storage are required for artificial intelligence to operate at sufficient performance. And the global wave of laws related to data governance (GDPR and others) has led most organizations to rethink their strategy in relation to the life cycles of various data and related processes. The storage is no longer a passive receiver of data. Now it needs to be secure, replicated, encrypted, and organized.
Kingston Technology solutions: eMCP, eMMC, MCP, DDR3L, ePOP
KIWY as a benchmark for development
The development of mankind is nonlinear, with different spheres of life developing at different rates. In this regard, every global business must define a basic strategy: to respond to emerging needs as quickly as possible, or to anticipate them, creating solutions for the tasks that people are only going to set for themselves.
Both approaches have advantages and disadvantages. On the one hand, it is necessary to respond to emerging needs, since the lack of response means missed opportunities. On the other hand, forecast errors can lead to unnecessary research and development costs for prototypes that will never be implemented in mass production.
Kingston has adopted a combined approach as its main approach: to maximize the current needs of people, companies, industries and entire countries, while simultaneously tracking the changes taking place in the world. We are talking about both technological discoveries and global events. The embodiment of this approach was the KIWY concept – Kingston is with you – Kingston is always there for you.
A little about the results of using this concept every day for many years.
Together with people
Due to the pandemic, people visit public places less and the internet is seeing an increase in global traffic. Many organizations have moved employees to work from home to slow the spread of the virus. Millions of people stay at home, browse social media, use online video conferencing services to stay connected and access more streaming services than ever before.
The restrictions have led to an explosive demand for electronic devices that include different types of memory. Understanding global trends has helped Kingston proactively ramp up capacity and produce enough components for computers, USB drives and external drives, as well as meet the increased demand for memory from CCTV camera manufacturers, home routers and consumer storage systems.
Together with companies
The constant growth in the number of Internet threats poses a particular danger due to the increased number of users working remotely. It is their computers and accounts that are used to infiltrate companies’ infrastructure, deploy ransomware, and steal confidential data.
Kingston hard drives with hardware encryption support.
Implementing appropriate procedures and improving the security of devices used by teleworkers can help reduce the risks of teleworking. One of these components is SSD – and USB sticks with support for hardware encryption. Such solutions will allow remote employees to securely store processed data. In the event of theft, outsiders will not be able to access them. Thanks to corporate policies, administrators can remotely delete data from these drives.
Together with industry
There are many requirements for industrial solutions: stable operation in a wide temperature range, resistance to electromagnetic radiation, vibration and other types of influences. Designed for industrial use, Kingston launches a line of memory cards for extreme conditions –
Industrial Temperature microSD
UHS-I.
Memory cards for extreme conditions.
And the answer to the growing need for complex configurations of electronic components was the release of the memory line eMCP JEDEC standard. It is a hybrid memory consisting of low power consumption eMMC and DRAM in one compact package.
eMCP Simplifies PCB design and accelerates time-to-market for new products. This solution is suitable for compact systems and various devices of the Internet of Things and Industrial Internet of Things (IoT / IIoT).
Together with telecom
A Cloudfare study found that Internet use in most major cities in the world increased by more than 25% as a result of lockdowns. In response, data centers were able to increase their capacity to cope with the additional load on their networks. They have been able to remain flexible as a result of the sudden rise in Internet use and dependence as the world adjusts to social distancing.
Kingston SSDs are used everywhere.
As organizations launch applications for everyday use and expand their infrastructure to work remotely, cloud computing becomes more important, so the efficiency of telecom operators and data center owners depends a lot on the performance of memory and storage modules.
For example, replacing mechanical hard drives with solid-state drives in one of the largest data centers has reduced energy costs by 60%, and also provided a strong increase in speed. Thanks to this, Hostmein, the owner of the data center, received new customers who were attracted by better rates and higher speeds.
Together with artificial intelligence
IDC predicts that the amount of digital data we create and consume will grow from about 40 zettabytes in 2019 to 175 zettabytes in 2025, more than fourfold. The global big data and business intelligence market is expected to reach $ 274.3 billion in annual revenue by 2022.
The next decade will be driven by data. This means that organizations will either succeed or fail, depending on how they use AI to collect and use data and widely deploy their analytics.
Organizations looking to stand out from the competition first need to understand how to properly manage and store their data, and then how to use AI and machine learning to collect hidden information about customers, competitors, suppliers, and market behavior that affect business performance. The use of fast and reliable solid state drives is paramount to driving this growth.
We have entered an exciting decade for AI, machine learning and enterprise data analytics. But to meet these challenges, every organization must prepare its computing power and storage technology, anticipating the growth in consumption that AI will inevitably bring with it.
And here solutions developed by Kingston will be in demand. We know what is required because we are always there.
Conclusion
Being around is not an easy task, as it means not only gaining benefits, but also overcoming problems together. And although in certain segments in certain periods of time this can lead to recessions, in a global perspective it allows us to grow and develop together with humanity, understanding and sharing current needs, creating and anticipating new ones that change the quality of life.
And even if the presence of Kingston is not felt as clearly as in the case of well-known brands that widely use our solutions. It is extremely important for us that people understand that our products accompany them everywhere: in laptops, smartphones and fitness bracelets, in CCTV cameras, in data center servers, in gas pumping stations and steel workshops, on board aircraft and on board ships. , in car entertainment systems and smart homes. We are everywhere, because it is important for us to stay with you and be useful.
What is KIWY? Kingston Is With You – Kingston is always with you…
Kingston products, solutions and technologies are widely used and used around the world by corporations, data centers and ordinary people every day – from aviation and space stations to smartphones, PCs and photo frames. Find out the most unexpected uses of Kingston solutions here.
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