How Reddit Became the World's Most Influential Social Network, and Will Anyone Be Able to Repeat Its Success in Russia

But Pikabu is focused only on the Russian-speaking audience, while Reddit covers the entire world.

For comparison, Reddit is read by 91 million people daily. Pikabu is read by only 3+ million people per day. And it is also known that users from Russia and the CIS mostly prefer Reddit. It has so many Russian-language subreddits that the entire Pikabu could fit in them.

Key Reddit stats as of June 2024. Source: Reddit

Reddit's history shows that the platform is not so much about technology and content, but about the community that creates it. Like YouTube, the service lives off the community and the content it produces. It would be impossible to repeat the same thing in both cases without an audience, no matter how technologically cool the service is.

What other factors do you think influenced Reddit's popularity? Write in the comments – let's discuss.