How a non-copywriter can come up with the perfect title for a publication, be it an IT article or an advertising post

Let's move on to the lines, or rather, to one: you need to enter a draft version of the title of your article in it. To show that the matrix is ​​universal, I will give examples of several articles with different themes. As you can see from the table, these are rather boring, but informative titles: you don't need to think about them for long, a formulation in the form of an answer to the question “What is the article about?” is enough. For example:

3. Adapt your title to references from popular sites

At this stage, we try to turn boring draft titles into something that users of relevant sites usually react to. The main work has already been done by algorithms and previous authors: they have derived, intentionally or not, a formula for a catchy title, which confirms the fact of reaching the top. Here one can object that the success of these articles is primarily related to the content. This is true, but before reading the article, users paid attention and reacted to the title. This means that the title, although not the only, is one of the main components of success.

So, let's cross the columns with the rows: formulate each draft topic from the first column in the style of the best publication title. Here's what it will look like in our case:

Not every crossbreeding will sound adequate, but that's okay, because you have unique material. At the same time, it's probably not so unique that it doesn't fit into any known narrative method, so there will definitely be a diamond among the stones.

Share the results of your crossing in the comments – let's discuss whether the method is really that good. And if the article was useful, let me remind you that I regularly publish similar materials on the channel Bad/good — subscribe 🙂