homeopathic marketing. Hunt for the marketer vanity

Imagine. A healthy but anxious patient comes to the doctor. It is very important for a “sick” person to be treated, otherwise he would sit in line in vain and pay taxes. The doctor issues a prescription with homeopathy… The “patient” is satisfied with the “treatment”, the unscrupulous doctor got rid of the patient without conflict.

To get rid of the anxiety of a businessman, an unscrupulous marketer uses fuss.

My name is Slava. I created and destroyed 6 nightclubs, passed 300 interviews and received 30 remote jobs, now I am engaged in system marketing.

There is no money, but the hustlers hold on

There are no resources for contextologists, targetologists, these overseas products and analysts. But the money for vanity is. After all, one person will analyze you and your competitors and set up Bitrix, and sometimes the pricing policy will start to work.

Why is there a fuss?

The businessman is determined to get maximum hours for minimum wages. The marketer feels the pressure and takes action.

I will not hide, I myself once worked this way. The client puts pressure, puts you in a position of guilt, and when you are not very experienced, you just try to justify yourself with the amount of work.

Often the client or employer cuts tasks. And instead of a sober assessment, the marketer briskly takes them to work. While this is just a hypothesis…

How to catch a vanity by the hand?

1. Size starts to matter

“I wrote 50 pages of text, prepared 300 minutes of video, made a semantic core for 10,000 words.”

When the report on the results through the volume begins, it is worth suspecting the vanity.

Alas, often this is not a marketer’s problem. If he comes to the business and hits the right place three times, the toad will seize everyone: why doesn’t he plow like the rest?

2. Chaotic tests

+100500 hypotheses are prepared and randomly tested. Many hypotheses at once are tens of thousands of advertising budget, and sometimes groans. As a rule, no conclusions are drawn from such tests, they are tested, since something must be done URGENTLY GOD.

3. Do nice things for money

It is good if the marketer understands that he is simply serving the director for money, performing inefficient tasks. But most often the marketer does not understand this, and inside himself dies of uselessness.

Treatment: evidence-based marketing versus homeopathy

To stop the epidemic of vanity, you need to call the tasks hypotheses and start evaluating them:

• how much do we invest?

• what is the result in numbers?

• How much do we believe in this channel as a percentage of success?

• hard to do?

The bustleman fulfills all hypotheses. An evidence-based marketer evaluates hypotheses. Evaluates not only advertising budgets, but also ass hours in the estimate.

Hadi cycles are suitable for evaluating hypotheses channels. The approach helps the marketer to take the side of the business and solve the urgent problem together – getting customers and money.

Conclusion

Often marketing in companies exists in spite of. The money is brought by the built sales department to the “cold”, long-organized search promotion or recommendations. And they give money for marketing according to the formula: “so that you are not ashamed in front of the boys.” That I’m some kind of backward, not to start a TG channel and a chat bot.

It is difficult to change from a model of getting maximum work for a minimum of money to a model of maximum useful work and profit.

I think a marketer needs to declare at the start that Andrey, a familiar psychologist, is working with anxiety. And I work with evidence-based marketing and solve business problems – sales growth.

I think a marketer needs to declare at the start that Andrey, a familiar psychologist, is working with anxiety. And I work with evidence-based marketing and solve business problems – sales growth.

If you have done your best through some channel, and it is worth using vigilant observation further, then this solution is better and cheaper than constant fuss.

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