Digitalization of corporate culture

Transformation in the business world

In our rapidly changing world, where technology plays an increasingly important role in our daily lives, corporations are faced with the need to adapt their cultures to the new digital age. Digitalization of corporate culture is the process of integrating technology and digital methods into all aspects of work and communication within a company. Let's look at the benefits and challenges this process presents.

Advantages of digitalization of corporate culture:

1. Improving communication efficiency: Digital platforms and tools enable faster and more convenient exchange of information between employees. This promotes better collaboration and coordination within the company.

2. Improving information accessibility: With digital resources, employees can easily access the information they need anytime, anywhere, improving their productivity and decision-making.

3. Stimulating innovation: Digitalization creates an enabling environment for innovation by encouraging employees to experiment, share ideas and develop new solutions using technology.

4. Improving employee experience: Digital tools can improve the employee experience by providing them with tools for self-development, learning and growth within the company.

Challenges of digitalization of corporate culture

1. Overcoming Resistance to Change: Some employees may experience resistance to changes associated with the introduction of new technologies or digital processes. Particular attention must be paid to training and supporting staff during the transition period.

2. Ensuring data security: With the digitalization of corporate culture, new cybersecurity threats arise. Companies must actively work to protect sensitive data and information assets.

3. Preserving the human factor: As important as technology is, it is important to remember to maintain the human element in corporate culture. This includes maintaining personal relationships and developing a social environment within the company.

4. Information flow management: With the increasing amount of information available to employees, there is a need to effectively manage information flow to avoid data overload and duplication.

Digitalization of corporate culture is not only the integration of technology, but also a change in approaches to work, communication and management. Companies that successfully implement this process gain a competitive advantage and are prepared for the challenges of the future.

Let's look at the digitalization of corporate culture using the example of MARSHALL, a company for the wholesale sale of auto parts for cars, trucks and special purpose vehicles. technology.

The company's warehouses are located in 9 regions across the country, there are remote employees and a head office in St. Petersburg. The question arose about how to establish fast and high-quality communication between departments and regions. We have launched the Bitrix24 CRM system.

Next, we began to spread our corporate culture on services within this platform:

1. We introduced expanded employee cards with descriptions of skills, hobbies and interests.

2. We created a section with tasks that employees can complete for corporate currency. The tasks are aimed at communication, caring for each other, the company’s media presence, productivity and development.

3. Each employee has his own corporate currency wallet in his personal account, which he can spend in the corporate store, which is also configured in Bitrix24.

4. We created a board of honor on the site, where people who completed the largest number of tasks and completed the month with high performance automatically end up.

5. Employees can give each other awards and thanks for helping with work tasks.

6. We actively manage the news feed, filling it with entertaining, educational and expert content.

All these steps have a beneficial effect on the company’s corporate culture, because employees from all over the country are 100% involved in the processes and life of the company.