Design, surf, Alpha. June 23-27, Alfa Battle Camp in Sochi – registration is open

Hey!

We arrange international Alfa Battle Camp – a championship in which we will look for the best ideas for digital banking products. Especially for designers and researchers.

We have 6 main directions for which we are looking for ideas:

  1. Daily Banking (everyday purchases and payments)

  2. Family finance in digital

  3. Investments and savings (slow money)

  4. Phygital office

  5. Own business (individual entrepreneurs, self-employed)

  6. Beyond banking (ideas for new services)

We will invite the authors of the 100 best ideas to a 5-day online challenge, which will be led by leading product designers and UX researchers. 50 participants will go to the camp in Sochi to defend the final decisions. In 5 days you can go from testing your idea to creating an interactive prototype and UX testing under the guidance of experts from Alfa-Bank, SkillBox, Creative People, UsabilityLab and other companies.

Also at the camp:

  • we will tell you how we make our digital products

  • we will help you improve your own skills in this area

  • we will create new prototypes of Alfa-Mobile

  • let’s try to master surfing.

Flight, accommodation and meals are at our expense. The rest of the details, the composition of the jury and the invited experts are under the cut.

Dates and Times

  • 3.06 – check in and qualifying round

  • 8.06-15.06 – Online Challenge

  • 23.06-27.06 – Camp in Sochi

Detailed program by day

1 day
06/23/2021, Wednesday

11:00 – 13:30 Special flight Moscow-Sochi (DMD)
14:00 – 15:00 Transfer to the hotel
15:00 – 16:00 Accommodation at the hotel
16:00 – 18:00 Free time: sea and evening Sochi
18:00 – 19:00 Dinner at the hotel

2nd day
06/24/2021, Thursday

8:00 – 10:30 Morning jog along the sea, breakfast at the hotel
11:00 – 13:30 Stream conference
14:00 – 15:00 Lunch at the hotel
15:00 – 17:00 Challenge
17:30 – 23:00 Surf party: surfing, dinner on the beach by the sea

Day 3
06/25/2021, Friday

7:00 – 9:00 Morning jog along the sea, breakfast at the hotel
9:30 – 11:00 Challenge
11:00 – 11:15 Coffee break
11:15 – 13:00 Challenge
13:00 – 14:00 Lunch at the hotel
14:00 – 15:30 Challenge
15:30 – 15:45 Coffee break
15:45 – 17:00 Challenge
17:00 – 19:00 Beach Volleyball
19:00 – 20:00 Dinner at the hotel

4th day
06/26/2021, Saturday

7:00 – 9:00 Morning jog along the sea, breakfast at the hotel
9:30 – 11:30 Preparation for the performance
11:30 – 11:45 Coffee break
11:45 – 14:00 Team performance, awarding
14:00 – 15:00 Lunch at the hotel
15:00 – 19:00 Jeeping in the mountains, BBQ dinner, return to the hotel

Day 5
06/27/2021, Sunday

7:00 – 11:00 Morning jog along the sea, breakfast at the hotel
11:00 – 12:00 Check-out from the hotel, departure to the airport
15:00 – 17:30 Special flight Sochi-Moscow (DMD)

Invited experts

  • Alexander Kovalsky, design director at CreativePeople

  • Sergey Popkov, co-founder, program director of the Skillbox online university

  • Ekaterina Lemma, design director, nda.design

  • Dmitry Satin, engineering psychologist, founder of USABILITYLAB

  • Dmitry Karpov, author of the Design Sniper telegram channel, creativity coach

Jury

  • Ivan Pyatkov, Digital Business Director, Member of the Management Board, Alfa-Bank

  • Damir Battulin, Head of Online Channels Development Department, Alfa-Bank

  • Irina Voloshina, art director of Alfa-Bank

  • Yuri Solodovnikov, Head of UX / UI, Alfa-Bank

  • Sergey Nanaev, head of mobile development, Alfa-Bank

  • Marat Ismagulov, HR Director, Alfa-Bank

Yes, there are a few formalities in connection with the situation – the cost of the flight, transfer in Sochi, accommodation, meals and camp activities, we take care of. Important: you will need to take a rapid test for COVID-19 June 20, 2021 and send the test results to the organizers no later than June 21, 2021. If the result is positive, you will not be able to participate.

Stream

And we will also have a stream on June 24, the link will come to everyone who submitted application to participate.

Stream program

11:01

Yuri Solodovnikov, Head of UX / UI at Alfa-Bank, host of stream conferences

Opening of the Alfa Battle Camp

11:05

Ivan Pyatkov, Digital Business Director, Member of the Management Board, Alfa-Bank

Why Alfa-Bank is the best private bank

11:15

Damir Battulin, Head of Online Channels Development Department, Alfa-Bank

Why every team at Alpha becomes a dream team and ideas change the market

11:30

Yuri Solodovnikov, Head of UX / UI at Alfa-Bank, host of stream conferences

From 1.5 Digger to 300 Spartans, or How We Transformed the Design and Digital Product Research Team at Alpha

11:45

Anastasia Popova, Head of Product Design, Alfa-Bank

Do designers need a ruler

12:00

Sergey Nanaev, head of mobile development, Alfa-Bank

7 products in one team – myth or reality

12:15

Vyacheslav Kirzhaev, Lead Application Designer, Alfa-Bank

How to work not for 12 hours, but with your head

12:30

Igor Zakharchenko, Head of Analytics and User Experience Design, Alfa-Bank

Love me tender: how to achieve systematic love of users

12:42

Alexey Ovcharov, CEO of Sense Machine

How to digitize sexuality

12:50

Discussion panel with industry leaders

UX and product design development in banks. Uncensored

Alexander Kovalsky, Sergey Popkov, Ekaterina Lemma, Dmitry Satin, Dmitry Karpov, Alexey Ovcharov

FAQ

When does registration end?
June 3, 2021 is the last day.

When will I know if I’m going to Sochi?
June 15, 2021.

How will I get to Sochi?
A special flight Moscow-Sochi for the organizers and participants of the camp. Is free.

Where will I live in Sochi?
In the hotel complex “Imeretinsky”… Is free.

What do you need to take with you in Sochi?

  • Negative test result for COVID-19

  • Passport

  • Notebook

  • Summer and sports items

How much time do I have to solve the problems of the qualifying round?
From 05/12/2021 to 06/03/2021 inclusive.

Who will evaluate my decision?
Camp jury. We will send the results to you by mail.

What if I can’t surf?
We’ll go sup-surfing. It’s easier than classic surfing: you ride while standing and paddle, not with your hands. We do not throw anyone into the water – experienced instructors will explain everything to you.

There are morning runs in the program, is it a must?
No, you don’t have to go to them – everything is voluntary with us.

If you have any questions, write to info@alfabattle.ru

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