Application of OSINT techniques in the fields of marketing, PR and HR
OSINT is applicable in the field of sales and advertising for analyzing the market, consumer opinions, and monitoring competitors. Large companies in Europe actively use OSINT techniques, which help them promote their services and products more effectively.
These companies perform social analysis. networks, forums, blogs, search queries, thanks to which they get a general picture of what rumors are circulating about it in society or they are given the opportunity to analyze clients in more detail – what they need, what they are interested in, what they watch, read, where they go.
GDQ: search for competitors using an operator related: This dork shows us similar resources, and its peculiarity is that the search engine puts you in the position of a potential consumer of these services.
— This gives us the opportunity to find out which resources the algorithms think satisfy the same need as the target company. (what is GDQ and how to use it)
Example request: related:www.example.com
Additionally, this operator can be used to searching for company mentions using “pictures” in this case the dork will look like this: related:«example.com» -site:«исследуемый офиц. сайт».(-site: implies that we exclude from the results everything related to the specified address) It is worth noting that for similar purposes there are a lot of other dorks, the results of each are different, and sometimes radically: info:«company site/company name» -company site | inurl:«company name» intext:«company name» -company site | link:«company site» -site:«company site»
PR: resource resource where you can place advertisements: Marketers are often faced with the challenge of finding and analyzing suitable resources, and not every potential lead source will cooperate.
What if I show you a way to eliminate these problems? — we will talk about a combination of keywords (the only plus of labeled advertising, some of them have already reached my idea at this stage), imagine a scenario where it is necessary to collect resources that previously collaborated with certain LLCs, the request will look like this: "ключевые слова, описывающее вашу нишу" + "РЕКЛАМА ООО" или «ниша/сфера» intext:«партнерский материал»
If you need to search only on Telegram, then there is a solution in the form – Telegago (a kind of internal search engine for tg, the search principle is the same) There is also a domestic solution — kribrum.ioallowing you to search within texts written in all types of social media and media.
A selection of tools for better and faster research:
1. Accelerated online research
2. Accelerated online research (part 2)
HR applications
HR people use OSINT methods at the stage of searching for a candidate, analyzing him, and in the process of their direct employment. With the development of social networks and the desire of people to express themselves in them – it becomes much easier.
Searching for potential employees on Telegram:
1. Search by resume: If you enter a request in Telegago «специальность»+«#резюме»then you will be able to see results with posts from different groups with vacancies and more. Everything you need is in one place, relevant and convenient, and you don’t have to painstakingly search for individual chats/channels.
2. Search by specialty among profiles: A fairly large number of people with a digital profession have the peculiarity of indicating their specialization/position/country/city in their profile description, which will be beneficial in our scenario. So, we form our request as follows: «специальность»+«город» and go to the “Contacts” tab
— Having chosen the most relevant ones for ourselves, we go into the profiles and examine the available information (most of this group of people have their age/name/photo indicated and, most importantly, we have a username). Many people have known for a long time that people use the same username on different resources – this is to our advantage.
Let's remember GDQ again: inurl:<имя пользователя> site:instagram.com | twitter.com | facebook.com | vk.com | linkedin.com
In addition to the above dork, there is also a service for searching for registered users with a specific nickname — Instant Username Search.
This is only a small part of how you can use the tools I have given; in the hands of a specialist in your field, the pool of these techniques can be expanded many times over.
Even more educational content from the world of OSINT in the Telegram channel – @secur_researcher
