A revolution that changes the rules of the game

Artificial intelligence is revolutionizing the world of marketing, introducing new rules of the game that will change the very essence of interaction with consumers. Experts believe that marketers can do without AI for now, but it is only a matter of time before it becomes an integral part of their strategies. Let's dive into the topic by looking at how large companies are using AI and what will change by 2030.

What is Artificial Intelligence

Artificial intelligence is the ability of computer systems to learn, make decisions, and perform tasks that only humans could previously perform. These technologies are divided into four main subfields: machine learning, natural language processing, computer vision science, and robotics.

Today, there are two types of AI: weak and strong. Weak intelligence is already actively used. These are systems capable of solving a standard range of tasks, such as processing photos, communicating with users, predicting customer preferences, and others. Such AI performs tasks faster and better than a person, and is constantly improving, but it will never learn anything fundamentally new. For example, intelligence that processes photos will not be able to begin translating texts from one language to another.

Strong AI is still in the future. It will be able to make decisions in situations for which it was not trained. For example, to create content, despite the fact that it was engaged in selecting personalized recommendations in social media news feeds.

Applications of AI in Marketing

According to Gartner, the share of companies using AI increased by 270% between 2015 and 2019. A survey of IT directors showed that 37% of companies were already using intelligence in some form.

Let's look at how artificial intelligence is changing marketing today. Companies use machine learning algorithms to analyze huge amounts of data about user behavior to offer them products that best match their interests. Amazon and Netflix are prime examples of companies that have achieved success thanks to powerful recommendation algorithms.

AI helps automate tasks such as setting up advertising campaigns, analyzing performance, and creating advertising content. This significantly reduces the time and resources spent on marketing, helping companies achieve their goals faster.

One of the most promising areas of AI application is trend forecasting. Thus, companies analyze data from various sources to understand which products will be in demand in the near future.

The Impact of AI on the Global Economy

The outlook for the future is also encouraging. According to a McKinsey study, AI could contribute up to $13 trillion to the global economy by 2030. Marketing is expected to be one of the key areas where this growth will be most noticeable. Companies will be able to target their audiences even more precisely.

However, I would like to point out that the implementation of artificial intelligence in marketing requires changes in the organizational structure and processes. This includes not only financial investments in software, but also the restructuring of work processes, data optimization, and the creation of a new data management system. Companies must be ready to adapt to new technologies and change their business processes.

The introduction of artificial intelligence into marketing is already bringing tangible results to both large corporations and small and medium businesses. Large companies like Google have long been using artificial intelligence to optimize advertising campaigns, and Facebook, in turn, uses AI algorithms to personalize content in news feeds.

Interestingly, smaller companies are also finding ways to integrate intelligence into their strategies. E-commerce startups are using AI-powered chatbots to improve customer service. Online consultants can help with product selection and order processing, significantly improving service levels. Accenture research shows that companies that have implemented AI into their business processes have increased their productivity by 40%.

Prospects and Future of AI in Marketing

Customers also benefit from the implementation of AI. For example, Russian voice assistants such as Alice from Yandex, Marusya from Mail.ru Group and the Salute family of assistants from Sber have long been used in our daily lives. They help us find the information we need faster, order goods and manage other smart devices.

Companies that are already integrating AI into their work processes will 100% lead the market in the coming years. This is due to the fact that artificial intelligence is improving, and there is no limit to its development yet. In my understanding, there is no limit to the implementation of artificial intelligence, it will be used in all possible areas. Intelligence has enormous potential to transform business and life, its use will only expand. It will become an integral part of our work, education and entertainment in the near future.

Conclusion

So, artificial intelligence is already changing the rules of the game in marketing. By 2030, its influence will only increase, and those companies that manage to adapt to the new realities will be one step ahead of their competitors. Starting small, for example, with the automation of routine tasks, you can gradually immerse yourself in the world of intelligence and extract maximum benefit from it. Artificial intelligence, like digital once, can radically change approaches to doing business, turning traditional models upside down and opening up new, previously inaccessible opportunities for growth for companies.

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